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Press release

Successful result: unforgettable UEFA EURO 2008 football moments supported by Swisscom

Berne, 01 July 2008

7000 media representatives, almost 250 million SMS messages, 100,000 enthusiastic visitors to service points: A combined team of UEFA Media Technologies (UMET) and Swisscom's infrastructure proved its worth during UEFA EURO 2008TM. UEFA, journalists and fans enjoyed the benefits of Swisscom's comprehensive range of services: all thanks to the more than 1,500 Swisscom employees who were on hand during this major event.

As a Swiss National Supporter of UEFA EURO 2008TM and official telecommunications equipment provider in Switzerland, Swisscom was responsible for IT and telecoms services and installed state-of-the-art communications and networking technology in all four stadiums in Switzerland during the UEFA European Football Championship,. Some 7,000 media representatives from 100 countries received workstations in the stadiums from where they reported on UEFA EURO 2008TM over optical fibre, telephone and data connections provided by Swisscom.

A special agreement with UEFA Media Technologies (UMET) governed the planning, procurement, operation and monitoring of the networks responsible for broadcasting TV images. At each of the Swiss venues broadcast images in HD and SD quality have been provided over Swisscom's high-speed network to Telekom Austria's network at the Swiss-Austrian border, then on to the International Broadcast Centre (IBC) centre in Vienna and from there to 180 countries. The live coverage of the tournament attracted a worldwide television audience of many millions.

Swisscom's mobile communications network also worked flat out, chalking up almost 250million SMS messages and more than 3 million MMS messages since the tournament opened on 7 June.


Thanks to Swisscom Service Points, no-one found themselves off-side

Swisscom played host to more than 4000 guests and ticket winners who had the pleasure of watching the matches live in the stadium. Swisscom Service Points proved highly popular in the fan zones, with an estimated 100,000 visitors taking advantage of Swisscom services in the host cities. The UEFA EURO 2008TM Guide also proved a hit among fans, delivering information on the matches, fan zones and lots more to almost 40,000 customers directly on their mobile phones. Thanks to Bluewin TV mobile, fans were also able to watch SRG's coverage of the matches while on the move. Several thousand customers followed the games live on their mobile phones. With the next big sporting event - the Olympic Games - just around the corner, Swisscom plans to extend its range of DVB-H-enabled mobiles and offer sports enthusiasts not just the Nokia N77 but also the Samsung SGH-P960 and Nokia N96.


The final statistics for UEFA EURO 2008™

  • 1,300 ISDN basic access lines used by journalists to send their reports throughout the world.
  • 700 DSL lines (High Data Rate Digital Subscriber Line) available for use in the stadiums.
  • All four stadiums had their own LAN connection with 2 Gbps network speed. 
  • 13 kilometres of fibre-optic cable laid.
  • Every day around 150 employees were at work in the stadiums and network management centres.
  • 7,000 accredited journalists benefited from Swisscom's services


Swisscom AG
Media Relations
3050 Bern