Berne, 01 July 2008
As a Swiss National Supporter of UEFA EURO 2008TM and official telecommunications equipment provider in Switzerland, Swisscom was responsible for IT and telecoms services and installed state-of-the-art communications and networking technology in all four stadiums in Switzerland during the UEFA European Football Championship,. Some 7,000 media representatives from 100 countries received workstations in the stadiums from where they reported on UEFA EURO 2008TM over optical fibre, telephone and data connections provided by Swisscom.
A special agreement with UEFA Media Technologies (UMET) governed the planning, procurement, operation and monitoring of the networks responsible for broadcasting TV images. At each of the Swiss venues broadcast images in HD and SD quality have been provided over Swisscom's high-speed network to Telekom Austria's network at the Swiss-Austrian border, then on to the International Broadcast Centre (IBC) centre in Vienna and from there to 180 countries. The live coverage of the tournament attracted a worldwide television audience of many millions.
Swisscom's mobile communications network also worked flat out, chalking up almost 250million SMS messages and more than 3 million MMS messages since the tournament opened on 7 June.
Swisscom played host to more than 4000 guests and ticket winners who had the pleasure of watching the matches live in the stadium. Swisscom Service Points proved highly popular in the fan zones, with an estimated 100,000 visitors taking advantage of Swisscom services in the host cities. The UEFA EURO 2008TM Guide also proved a hit among fans, delivering information on the matches, fan zones and lots more to almost 40,000 customers directly on their mobile phones. Thanks to Bluewin TV mobile, fans were also able to watch SRG's coverage of the matches while on the move. Several thousand customers followed the games live on their mobile phones. With the next big sporting event - the Olympic Games - just around the corner, Swisscom plans to extend its range of DVB-H-enabled mobiles and offer sports enthusiasts not just the Nokia N77 but also the Samsung SGH-P960 and Nokia N96.