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Press release

Swisscom sells Minick Holding Ltd

Berne, 01 September 2008

Swisscom signed the contract for the sale of its subsidiary, Minick Holding Ltd, to the German firm, net mobile AG, on 29 August 2008. In return, Swisscom will acquire a minority stake in net mobile AG. The transaction is expected to be completed within the next two months. The parties agreed not to disclose details of the amount involved.

Minick is a pioneer in the area of interactive mobile applications, developing and operating mobile services for telecommunications network operators, media & entertainment companies, advertising agencies and other business customers. Net mobile, one of the leading international full service providers for mobile and interactive value-added services, will take over all of the close to 60 employees from Minick and intends to run the business as an independent company. The move will allow both companies to achieve the necessary scale to keep pace in a consolidating market and create the best possible conditions for long-term development.


About Minick Holding Ltd

Minick, a fully-owned subsidiary of Swisscom, is a pioneer in the area of interactive mobile applications. Founded in 1994, Minick develops and operates mobile services platforms for network operators, media companies, business customers and agencies. The company has built up one of the biggest billing platforms for mobile phone operators in Europe.


About net mobile AG

Net mobile AG is an internationally leading full service provider for mobile and interactive value-added services. Founded in 2000, the company is considered a market innovator and its full managed service offering covers consulting, design, applications, content, billing, transport and the technical implementation of optimal multi-channel marketing campaign management. As a partner of all the major record labels and rights owners from the film, television and gaming industries, net mobile AG also provides comprehensive content and royalty management. Its portfolio of over 500 customers includes national and global mobile phone providers, media companies, portals, branded goods manufacturers and television stations for whom it provides comprehensive mobile interactive TV services.



Swisscom Media Relations:
Tel. +41 31 342 91 93 
Fax +41 31 342 07 30
                      net mobile AG
Sylvia Odigie, Press Officer
Zollhof 17
DE 40221 Düsseldorf
Fon: +49 (0) 211 970 20 - 0 
Mobile: +49 (0) 1704479999
Fax: +49 (0) 211 970 20 - 999


Swisscom AG
Media Relations
3050 Bern