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Press release

Ice hockey: Swisscom is the official partner of the 2009 IIHF World Cup

Berne, 23 December 2008

The 2009 IIHF World Cup in Switzerland will be the highlight of next year's sporting calendar. Swisscom will be the official partner and telecoms provider for this major international ice hockey event. The company will be able to build on its experience as National Supporter of UEFA EURO 2008TM.

Ice hockey is all about speed, excitement and emotion - and thanks to the high championship level, the sport attracts a wide audience in Switzerland. As a local company, Swisscom will be supporting this major event in its home country from 24 April to 10 May 2009.


Swisscom - expert telecoms partner

Swisscom has many years of experience as a reliable telecoms partner of major national and international events. This year, Swisscom successfully mastered the football European championships. Swisscom provided the four Swiss venues with the very latest communications infrastructure, enabling viewers and organisers to communicate with each other all over the world and creating many unique moments. The Swisscom media centres were the workplace for more than 7,000 media representatives and enabled the whole world to participate in UEFA EURO 2008TM. "Our partnership with the 2009 IIHF World Cup will be along similar lines: as telecoms partner, we will ensure that fans, journalists and event organisers in Switzerland are connected to the rest of the world and can communicate quickly, in real time and on a global scale," explained Stefan Nünlist, Head of Group Communications at Swisscom.

As the official partner and telecoms provider, Swisscom will be responsible for all telecoms solutions for the event organisers, the teams and the world's media throughout the competition. Both arenas - Berne and Zurich-Kloten - will be equipped and networked with the latest communications technology and networked. Swisscom will also provide workstations for media representatives as well as fibre-optic, phone and data connections to ensure that text, images and sound can be transmitted all over the world.


Exclusive programme of ice hockey and football for all sports fans

Bluewin TV already shows live football and ice hockey matches: the Axpo Super League, the Ice Hockey National League A and all matches in the UEFA Champions League and the German Bundesliga.

All major games and derbies for just CHF 1 per game. Bluewin TV customers have more then 120 TV channels and more then 120 radio stations to choose from. Bluewin TV has been offering high-definition (HD) channels since February 2008, and since December 2008 it has had films in high-definition quality available on demand.


Switzerland's lifeblood

Swisscom is conscious of the special responsibility it holds in Switzerland and feels a connection to the country, its people and culture. That is why the company is showing its commitment to traditional winter sports as the main sponsor of Swiss-Ski. For many years now Swisscom has been a reliable partner in supporting Swiss winter athletes big and small in their bid to reach the top of their game. And Swisscom is understandably extremely proud of the outstanding achievements of the nation's winter athletes. "The partnership with the 2009 IIHF World Cup is an opportunity for us to prove our expertise in our core business. We are pleased to be able to make a considerable contribution through our services and know-how to making this great event into a success for Switzerland and to delighting people across the country," said Stefan Nünlist.

Your contact: Swisscom Ltd, Group Media Relations,, Tel. 031 342 91 93


Swisscom AG
Media Relations
3050 Bern