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Press release

Swisscom focuses on innovations at ITU Telecom World 2009

Berne, 29 September 2009

Swisscom's participation at ITU Telecom World 2009 from 5 - 9 October in Geneva will focus on innovations: the company will unveil a prototype robot which reduces construction work in fibre-to-the-home (FTTH) network expansion. Right in time for ITU Telecom World 2009, Swisscom will roll out HSPA+, the latest-generation technology for mobile data transmission. Swisscom will showcase its offerings on Stand 5136 in Hall 5 together with partners from the Lake Geneva region.

In order to massively improve fixed-network performance, many countries are expanding their fibre-optic networks by installing fibre-to-the-home (FTTH). So too in Switzerland, where Swisscom is driving the expansion in partnership with electrical utilities and cable network operators. Among the innovations to be unveiled by Swisscom at ITU Telecom World in Geneva is the prototype of a robot which reduces the work involved in feeding the fibres into the cable ducts. Unlike conventional robots deployed in cable-laying, this robotic device is also suitable for installing cables in very narrow ducts with diameters of between 40 mm and 120 mm. Thanks to this innovative new robot from Swisscom, far fewer roads need to be dug up, causing less disruption for residents while also speeding up network expansion.


HSPA+ as turbo charge for the mobile data network

Surf  the Internet or work more efficiently while on the move: more and more people are enjoying the benefits of mobile data communication. In less than a year the volume of wireless data traffic has trebled. To keep pace with this growth, networks need to be continuously expanded. Right in time for ITU Telecom World 2009 in Geneva, Swisscom will roll out HSPA+, the latest-generation technology for mobile data transmission. HSPA+ will double transmission capacity per radio cell, enabling speeds of up to 28.8 Mbps. This means that far more customers will be able to surf the Internet simultaneously using the same radio cell and without compromising on speed.

As telecoms partner of the world's biggest telecommunications and IT exhibition, Swisscom will also ensure that visitors, organisers, exhibitors and the media from over 150 countries can communicate reliably and efficiently. At ITU Telecom World, Swisscom will install the telephone and Internet connections as well as 150 laptops, 55 network printers and giant screens.


Special communications solution for solar aircraft

The Swisscom stand will also offer an exciting insight into the future: Swisscom is the official national telecommunications partner of Solar Impulse and is developing a special communications solution for the fully solar-powered aircraft being built by Bertrand Piccard and André Borschberg. Among other things, Swisscom will be responsible for ensuring that the project team remains in constant contact with the pilot. And thanks to the provision of mobile services, the people of Switzerland will be able to share in the excitement when the plane circumnavigates the earth beginning in 2012. Swisscom has been pursuing a systematic environmental management policy for over ten years and is also committed to the promotion of energy efficiency and the use of renewable energies. Swisscom is now the biggest purchaser of wind and solar energy in Switzerland. The vision of the Solar Impulse project is therefore in line with Swisscom's existing commitment in the area of sustainability.

As a service, Swisscom will provide a charging station on its stand for mobile phones. And in the middle of the foyer in Hall 5, a so-called "cocoon" will be provided where visitors can enjoy a moment's peace and quiet to work.


Key dates and Swisscom appearances at ITU Telecom World 2009:


Tuesday, 6 October, 12 noon to 1 pm:

Swisscom Forum on Fibre-Optic Network Expansion, Stand 5136


Thursday, 8 October, 9 am to 10.30 am:

Participation of CEO Carsten Schloter at the ITU Forum, (location)


Thursday, 8 October, 12 noon to 1 pm:

Swisscom and Solar Impulse Forum, Carsten Schloter and Bertrand Piccard,
Stand 5136


Friday, 9 October, 12 noon to 1 pm:

Swisscom Forum featuring Solar Impulse and Robot for Fibre-Optic Cable
Installation, Stand 5136



Swisscom AG
Media Relations
3050 Bern