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Press release

Swisscom launches competition for "App of the Year"

Berne, 26 January 2011

Swisscom is launching a competition for the "App of the Year 2011" on its Swisscom Labs online platform. Apps for the iPhone, Android and Windows Phone 7 smartphones can be submitted up to the end of August. The best app for each operating system will feature in the Swisscom Shop magazine and each developer will be presented with a Tablet. The submitted applications will be judged on the basis of their innovative characteristics and benefits to the customer.

Since the advent of smartphones, the number of apps has grown at breakneck speed. The App Store already contains 300,000 apps, while Google's Android Market Place boasts 200,000. In 2010 a total of 11 billion apps were downloaded worldwide and US market researchers expect this figure to increase sevenfold by 2014.

For the competition, apps can be submitted for the iPhone, Android and Windows Phone 7 smartphones; a prerequisite is that the devices are already available on the market. The winning app for each of the three operating systems will be presented with an award on 3 October 2011. The prize-winning apps will feature in the Swisscom Shop magazine, which has a readership of around 1.5 million. In addition, each developer of a winning app will be presented with an iPad or Samsung Galaxy Tab of their choice, including a prepaid card with CHF 100 worth of credit.

When it comes to selecting the winning apps, the key criteria will be the app's innovative characteristics and benefits to the customer. In addition to the internal Swisscom jury, Swisscom Labs Community will also cast a vote. The Swisscom Labs portal publishes information on Swisscom's latest innovations as well as news from the fields of technology and telecoms. Swisscom Labs offers customers the opportunity to test products, services and applications in beta versions and to play an active role in product design. This way products can be tailored even more closely to the needs of modern-day customers. Users of the website can also present their own (beta) applications and gather valuable feedback from the Labs Community.

Further information on the competition and an online entry form can be found at www.swisscom.ch/labs.

Contact

Swisscom AG
Media Relations
3050 Bern

media@swisscom.com