Berne, 16 April 2012
Smartphones are widely used in Switzerland. According to the market research institute Link, half of all people in Switzerland already have a smartphone. This means that mini-programs (apps) will become increasingly important and will allow users to personalise their smartphones to meet their needs. US market researchers expect that the number of globally downloaded apps will be 98 billion by 2015.
Swisscom is once again honouring the best apps of the year. Applications for the iPhone, Android and Windows smartphones can be submitted for the Swisscom App of the Year Award 2012 provided they are already available on the market. From 1 September 2012 you can vote for your favourite app on the Swisscom Labs innovation portal and, with a little bit of luck, win some great prizes. The app that receives the most votes will be awarded the people's choice prize.
The prizes for the best applications will be handed out in November. The winners will be featured prominently in Swisscom online media and presented in the Swisscom shop magazine to around 1.5 million readers. Winners can also choose a tablet PC from Swisscom's range of products.
When it comes to selecting the winning apps, the key criteria will be the app's innovative characteristics, usability and benefits to the customer.