Berne, 28 October 2013
This season Swisscom will launch Switzerland's biggest ski race in partnership with Skiline Media AG. The aim is to attract winter athletes and in particular bright young talents to the ski slopes. In the Mürren, Stoos, Zermatt, Crans Montana, Grächen, Lenzerheide and Brigels ski regions, Swisscom is equipping ski slopes with video cameras to create so-called "Skimovie" runs. The cameras record the entire ski run from start to finish and at the same time register personal race times. Skiers can log onto www.swisscomsnowcup.ch and enter their ski pass details, which enables them to view the videos and their best times and to share these with their friends via Facebook, Twitter, Google+ and Youtube. The local ski pass automatically entitles skiers to free use of the Skimovie runs.
Skiers participating in the Swisscom Snow Cup can collect points which are awarded for using the run, for achieving good racing times and for the difference in altitude between the start and end of the run. Between December and April Swisscom will award attractive prizes to winners in the three categories. Prizes will go to those participants who collect the most points in any one month, share the most Skimovie videos on social media channels, and receive the most "likes" for their videos on the Skiline platform. Attractive prizes also await the top three skiers who collect the greatest number of points overall during the course of the season.
Swisscom has a longstanding tradition of promoting snow sports. For example, Swisscom has been the main sponsor of Swiss-Ski for over ten years now and is committed to both competitive and recreational skiing as well as promoting young talent as part of this partnership. With the Skimovie runs, Swisscom is expanding this involvement. By equipping the ski slopes with video cameras, Swisscom is also enhancing the attractiveness of regional ski areas.