Berne, 10 February 2014
Promoting media skills and protecting minors in the media are central issues in Swisscom's corporate responsibility strategy. The company has been offering parents and teachers courses to promote media skills for more than five years. In these, parents learn how children and adolescents use mobile phones and the Internet and how they can channel their media use sensibly. In January 2011, Swisscom also launched courses for schoolchildren. These have been expanded continuously since. With more than 50,000 people attending its courses over the last five years, Swisscom has become the largest provider of media skills training in Switzerland.
Swisscom has not only increased the number of courses considerably. It has also analysed the effectiveness of such courses together with the Distance-Learning University of Applied Sciences in Brig. In this way it was able to show that young people were significantly more aware of the risks associated with Internet access after attending a media skills course. Experts have praised Swisscom's activities. "Swisscom's multifaceted input on this issue is extremely valuable," says Thomas Vollmer, Head of the Federal Social Insurance Office's 'Youth and the Media' programme. "The question of how to use digital media properly is increasingly becoming one of the most important educational challenges in the home." Swisscom has supported the federal programme as a main partner since 2012.
Swisscom announced the expansion of its courses to coincide with this year's Safer Internet Day, on 11 February.