letshelp.ch – Zewo, Swissfundraising and Swisscom launch a digital donation platform for Switzerland

Swiss people are generous, and the nation is one of the most charitable worldwide. According to Zewo’s statistics, aid organisations received around CHF 1.7 billion in donations in 2014. Currently, 99% of donations are made through traditional means of payment such as postal and bank transfers rather than donation platforms. With letshelp.ch, Zewo, Swissfundraising and Swisscom are now offering aid organisations the ability to present campaigns to a large audience easily and effectively online, without having to worry about maintaining the digital platform or administrative processes. Donors are given an overview of various aid organisations’ fundraising projects and can filter these by organisation or subject area. Donations can be made for a specific cause – anywhere, at any time and using all widely accepted means of payment. “Together with Swisscom, we are enabling donors to access specific projects run by trustworthy and regularly monitored aid organisations that comply with our standards,” explains Zewo CEO Martina Ziegerer. Swissfundraising, the professional association of fundraisers in Switzerland, is also supporting the new platform as a communications partner: “With letshelp.ch, Switzerland will for the first time have a donation platform with a great deal of potential for the aid organisations involved,” says Swissfundraising CEO Roger Tinner.