Communication behaviour has changed a lot over the last ten years. New devices such as smartphones and tablets and new communication channels such as social media are increasingly blurring the divide between people's private and working lives. The survey reveals that 57% of employees can be reached in the evening after office hours and that over half of them can even be reached for business at the weekend – whether by phone (88%), e-mail (65%) or SMS (59%). Those surveyed named responsibility towards colleagues (57%) and towards customers (32%) as the most important reason for being reachable outside of normal office hours.
With Profile Switching, Swisscom has developed a tool that employees can use to control how and by which channels they wish to be reachable. With the help of a web application, employees can manage communication channels including their business telephone, mobile phone and e-mail easily and individually. With a simple click, they can switch between the profiles they have defined themselves, e.g. "office", "do not disturb" or "on holiday". Incoming calls and e-mails are handled according to the profile selected at any given time. This allows employees to receive private calls when they are on holiday while having business calls forwarded to their colleagues automatically. With the Profile Switching mobile app, they can switch profiles at any time while out and about.
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