NATEL easy is a pioneer among prepaid tariffs in Switzerland. Since its launch in 1996, Swisscom has attracted over 2.2 million customers for this mobile communications product range. The advantages are obvious: prepaid credit gives customers control over costs and frees them from contractual terms or minimum revenues. More than a third of Swisscom's mobile customers use a prepaid offering to make calls.
Swisscom's latest offerings are in line with its new product strategy. Customers at Swisscom enjoy unlimited calls and cost control. The success story of NATEL infinity goes to show that this is what customers want. Since the launch in June, half a million customers have opted for one of the new NATEL infinity subscriptions. According to Connect and Kassensturz, Swisscom customers benefit from the best telecoms network in Switzerland. To ensure that Swisscom can continue to offer its customers the best network, the company is investing around CHF 1.5 billion in expanding its mobile network over the next five years.
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