Swisscom is strongly committed to promoting media skills. In 2011 the company launched special courses to promote media skills among secondary school pupils. Last year alone, more than 12,000 schoolchildren were trained in the correct usage of media.
To teach schoolchildren in grades 4 to 6 how to handle media responsibly, Swisscom is further extending its range of media competency courses for schoolchildren. The new modules "Media Consumption", "Surfing the Web", "Community" and "Internet Applications" now help teachers to instruct intermediate school pupils on media skills. The content of the courses was put together in conjunction with the LerNetz Agency and a working group of primary-school teachers. "Many teachers would like to see media instruction start earlier than at secondary-school level, since bad habits often set in at a much earlier age," says Martin Zünd, Programme Manager at Swisscom.
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