Participation in this year’s StartUp Challenge reached an all-time high, attracting more than 200 applications. The applicants came from the worlds of IT, the web, software, FinTech, e-commerce, AdTech, big data, e-health, smart homes and security. The ten best pitched their ideas to a specialist jury today, . This jury included Roger Wüthrich-Hasenböhler (Swisscom Chief Digital Officer), Adrienne Corboud (EPFL Vice-President), Dave Brown (Business Angel of the Year) and Beat Schillig (Managing Director of programme partner venturelab). For the very first time, the pitches were delivered at EPFL, where Swisscom is in the process of building a competence centre for digitalisation (Digital Lab) as part of its strategic partnership with EPFL.