Swisscom has equipped its Swisscom Shop in Zurich's Füsslistrasse with advanced technology: by combining the four LTE 800, 1800, 2100 and 2600 frequency bands via carrier aggregation it can offer these high speeds, which are also enhanced by 4×4 MiMo (multiple input, multiple output) and advanced 256-QAM modulation. This technology mix permits exceptionally high data transfer. Around 800 Mbit/s were measured in the live network with a Sony Xperia XZ Premium. This end device will be exclusively available from Swisscom as of 6 June 2017. Other smartphones that support similar high speeds will be on the market shortly. Thanks to 1 Gbit/s, all Swisscom subscribers will, in the future, benefit from more network capacity, which is essential for providing the best network experiences despite a steep rise in Internet usage. The use of video content with a HD smartphone display in particular enhances the appeal of video enjoyment now and in the future. The jump in technology also permits new virtual reality, gaming and real time communication applications.