The mobile phone is the most popular form of media among children and has now become part of their everyday life. According to the MIKE study, 52% of 6 to 13-year-old children now own a mobile phone. To ensure that children can get off to a safe start to their lives in the world of digital communication, Swisscom is holding media courses to show schoolchildren, parents and teaching staff how to use media responsibly. The right offering will also provide children with a safe starting point. With the new inOne Mobile Prepaid Kids packages, children and young people (7 to 18 year olds) in Switzerland and the Principality of Liechtenstein can make unlimited calls to up to five Swisscom numbers and send unlimited text messages for 30 days for just CHF 9.90. On top of this, we are also providing 300 MB data volume on the best network**. Parents are also able to pay for the prepaid offering for their children via their own Swisscom mobile invoice, which is convenient and also provides them with a measure of control over the costs. Dirk Wierzbitzki, Head of Products at Swisscom, had the following to say: “Even the little ones want to be connected with one another – they want to send SMS and Whatsapp messages to their friends, and call their home phones when it’s later in the evening. It also provides parents with a sense of security, as they can contact their children at any time.” InOne Mobile Prepaid Kids is the replacement for the Natel Easy Start package. Existing Natel Easy Start customers will not be automatically transferred to the new Kids offering.