The hero here is the third generation Swisscom TV: Switzerland’s most popular television is poised to run on a fully revamped operating system called Entertainment OS3. It provides access to more content from more providers – while at the same time easing and personalising the search for programmes and videos. The Personal Universe is a user interface that customers can configure the way they want. The home screen is the centrepiece: at the top, it offers 20 theme worlds with current, upcoming and past programmes, videos and content on demand via Teleclub and relevant apps. Viewers select according to the type of format (programmes, series, films etc.) or the type of content (comedy, nature + travel, mystery etc.) and they can arrange their favourite worlds in any order they like. Underneath, viewers are offered the most relevant choices based on their personal channel list.