“We are at the dawn of a new era for television,” announced Dirk Wierzbitzki, Head of Residential Customers and Member of the Swisscom Group Executive Board, today at the presentation of the new offerings. “It’s an app revolution for television. Today’s customers don’t want to wait or limit their choice: they want it all, whenever and wherever they choose. And without an expiry date.” Swisscom first responded to this emerging need 15 years ago with Replay, Recording and Video on Demand. Now comes the next instalment: blue Play, a comprehensive media library with thousands of unlimited series, feature films and children’s programmes on demand.
Starting now, blue Play will gradually be rolled out, at no extra cost, to all blue TV customers with an M, L or X subscription. It will be accessible from the Swisscom Box as well as via the blue TV apps (for iOS, Android, LG Smart TV, Samsung Smart TV) and the desktop player on blue.ch. “blue TV has long been the most popular television in Switzerland and now, with blue Play, is also set to become the largest streaming service in Switzerland,” explains Wolfgang Elsässer, CEO of blue Entertainment AG. “However, we are also very much at the forefront of homegrown film production, having helped to fund the Swiss film industry for the past 40 years.”