MediaMarkt
Swisscom is bringing its products to Swiss MediaMarkt branches for the first time, strengthening its presence in brick-and-mortar retail. Sales will launch in the first branch tomorrow, Friday 14 August, before being rolled out to a further nine strategic MediaMarkt branches over the coming weeks.
MediaMarkt is one of Switzerland’s leading electronics retailers and offers access to a broad customer base with a high affinity for telecommunications products.
"Through this partnership with MediaMarkt, we are making it even easier for customers to discover Swisscom products in a place they already visit to shop and seek out information", says Dirk Wierzbitzki, Head of Residential Customers and member of the Executive Committee of Swisscom Switzerland. "For us, customer focus is paramount: personal advice, opportunities for direct comparison and easy access to our solutions – from mobile and Internet to TV and security. It boosts our customer proximity and creates an experience that suits people’s needs when they’re looking for advice."
"By teaming up with Swisscom, we are bringing one of the strongest and most trusted brands in the Swiss market into our stores. For our customers, the partnership means a larger range of solutions across mobile, Internet and TV, expert advice and easy access to attractive offers right in our branches", says Vittorio Buonfiglio, CEO of MediaMarkt Switzerland and Austria.
Customers can visit dedicated spaces in the MediaMarkt branches for advice on the Swisscom and Wingo brand portfolios and can sign contracts in-store if they wish to.
The new setup will launch at the MediaMarkt branch in Dietlikon (ZH) tomorrow, Friday 14 August. Over the following weeks, the partnership will then be rolled out to Lyssach (BE), Basel SBB (BS), Carouge (GE), Meyrin (GE), Kriens (LU), St. Gallen (SG), Crissier (VD), Dietikon (ZH) and Zurich Sihlcity (ZH).
