Data Driven Business Check - Swisscom B2B Mag

Can you make predictions based on data and use them to control processes such as predictive maintenance or dynamic offers?*
- Partially, with the analysis of data and especially the analysis of customer behaviour playing a central role.
- Yes, we offer services with SLAs and situational pricing models or platforms that intelligently combine products and services from different suppliers.
- No.
- In part, flexibility and the ability to predict future developments play a critical role.

Does your company combine external and internal data for analysis? e.g. data from social networks, market data and other demographic data?*
- No, not at all.
- We analyse external and internal data, but we don’t combine them.
- Yes, especially to make quick business decisions based on sound information.
- Partially, but only as a specific solution in a few areas.

What is the significance of Data-Driven Business in your company?*
- The first steps in this direction are planned for the coming years. We approach the subject holistically.
- We know what Data-Driven Business means. But our challenges lie in secure data storage.
- Data is already a central part of business today.
- Our data strategy is currently planned in area-specific solutions or has already been implemented (in marketing, maintenance, etc.).

Does your organisation already have a dedicated Data Analytics team?*
- No
- In planning stage
- Yes, as a project team
- Yes, embedded in the line

What kind of added value does your company create primarily from data?*
- We create corporate values based on data.
- We offer our customers data-based products and services.
- We gain a competitive advantage by combining external and internal data.
- We process, transport and store data securely and in accordance with the law.

Where does your company mainly use data?*
- For management, monitoring and controlling purposes
- Monetarising data with new business models
- In the automation of processes through data processing
- In personalising the offer by collecting data

Do you have a consistent, integrated and up-to-date database for reporting, dashboards, analysis and artificial intelligence?*
- Yes, we have a uniform database (e.g. data warehouse).
- Yes, integrated with internal and external data.
- Only partially or as a sector-specific solution.
- Yes, we use training data for the further development of machine learning algorithms.
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