The outbreak of the COVID-19 pandemic has created new challenges for many companies. In the medical and pharmaceutical sector, it is essential that specialist knowledge is regularly made available to doctors. The ban on events following the outbreak of the COVID-19 pandemic presented Mepha Pharma AG with new challenges. Mepha Pharma AG relies on SwisscomBroadcast AG for the implementation of physical, hybrid and virtual events, as live streaming in combination with the event management software Zoonerb can be provided from a single source.
A special interface was developed for the implementation of virtual events to enable participants to have a continuous, virtual event experience. By means of paid registration, participants acquired access to the video platform and were able to attend compulsory events "live" or subsequently "on demand".
Since the start-up, Mepha Pharma AG has steadily expanded the use of the event management software Zoon and, depending on the application, relies on different types of events - from virtual and hybrid to physical events. Thanks to integrated functions along the event experience chain, Mepha Pharma AG is always in control and increases the efficiency of the event organisation.
Andrea Kaminski, Head of Events