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The no-show rate is one of the most important key figures in event marketing. Knowing the no-show rate and aligning the event organization accordingly saves money and prevents food waste. A low no-show rate is always a sign of success for events. In this article you will find tips for a low no-show rate.
Since 2019, Swisscom Broadcast AG's event management software Zoon has been used to organize over 5,000 events with more than 1 million participants. Zoon is now being spun off under the name Oniva.
Key figures are an important tool in marketing for measuring the efficiency and success of marketing measures. Event marketing can also be measured, provided that the appropriate data is collected. To make it easier to measure event marketing, it is recommended to use event management software. Event management software provides you with important information about your event marketing — along the event experience chain.
Depending on the area of application, data protection may entail different requirements or regulations. The following points show what event organizers and event managers should pay attention to in terms of data protection when holding events.
Marc Blindenbacher
July 2, 2023
•
3 min
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