By Niklaus Baer
SWICA is one of the leading health and accident insurers in Switzerland with around 1.5 million insured persons and around 27,000 corporate customers. As a healthcare partner, the company focuses on a high-quality service offering with above-average service quality. This is also confirmed by various health insurance company comparisons, in which SWICA regularly achieves the best result of all health insurance companies in terms of customer satisfaction.
In order to sensitise all brokers to the topic of "occupational health management in the company", SWICA planned a virtual employee event. For the live broadcast, the company was looking for an experienced streaming partner with a professional, stable and practical solution from a single source.
One of the client's key requirements was to combine an on-site production with the connection of various remote speakers and the recording of pre-produced videos. In addition, SWICA planned an acting scene with experienced actors, which was also to be broadcast live. A possibility to interact with the employees in real time during the event was also a prerequisite.
Complete solution thanks to the Swisscom Streaming Studio
We were able to fully cover all these requirements with an attractive price-performance offer. In our Swisscom Streaming Studio in Zurich, we realised a standing, Covid-compliant set-up for two speakers at a time. In addition, there was a table with two chairs for the acting scene. Our in-house director ensured a varied and perfectly timed recording with a three-camera production, various video inserts and the addition of five remote speakers. Through the embedded Q&A in the live stream as well as the use of an online voting tool, we were also able to ensure the desired interactivity with the viewers.
A completely satisfied customer
The good cooperation and preparation between SWICA and Swisscom Broadcast, Media & Events as well as the profound know-how of our streaming experts led to an all-round successful virtual event. Even though the client already had experience with hybrid event formats, this fully digital event was a first for SWICA. The project team and the management of SWICA expressly thanked us for the pleasant and professional cooperation.
«We are convinced that we struck a chord with our brokers with this virtual event and were able to show them in an entertaining way how important health is in the operational setup.»
Joël Eschbach, Regional Manager Market Company, SWICA
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