On the road, on the ski slope, from home or even in the cheese dairy. Fans, friends and families from all over the world were able to be part of the 2021 World Cup in Adelboden in a very unique way. On a large fan screen in the finish area, videos sent in or live broadcasts from spectators cheering on the ski athletes in person were transmitted. In this way, Swisscom was able to provide emotional moments despite the pandemic and bring a smile to the faces of the ski heroes in the finish area through the numerous fan messages.

Jürgen Lochbrunner

«It's great that families, friends and fans were able to cheer on their loved ones on the ski slope despite the restrictions.»

Jürgen Lochbrunner
General Project Manager Events

Swisscom Event & Media Solutions was responsible for the overall technical management as well as the connectivity on site and was able to impressively demonstrate in this project how innovative technologies can be used to enable unique experiences that can be enjoyed easily and from anywhere.

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