Crowd Insider

Swap guesswork for facts!

How do people move around a space and in what numbers? Our sensor-based cloud solution Crowd Insider delivers precise answers. When it comes to safety and profitability, movement pattern and footfall data are invaluable.

Subscribe to newsletter

Optimise safety strategies and performance management using anonymised real-time data

Using sensor data and other sources, Crowd Insider analyses business-relevant information, such as footfall and dwell time at specific points. The service can identify and classify objects. It analyses the data, enriched with other data sources as required, and visualises it as movement patterns, which the customer can use to gain important insights.

For safety officers, live data is particularly useful as it provides information about what is currently happening, where it is happening and how many people are in one place at a time. The solution can trigger automatic notifications to specific individuals/authorities when defined numbers or limits are reached.

A comparison of the sensor data collected over different periods or between different stores or regional events, for instance, provides information about their performance. Analysis and interpretation of the data again generate useful insights for the initiation of measures or improvements. To simplify the interpretation of data, footfall can be enriched with other data sources, such as meteorological and POS receipt data, etc.

We would be delighted to advise you on the right infrastructure, planning and on-site installation for you. You decide the extent to which we take care of solution operation.

Use cases

Omnichannel

Online vs offline retail

Many retailers have extensive data from their online retail but very little analysis from their physical stores, even though most purchases are still made in bricks-and-mortar stores. You can change this with Crowd Insider. It counts the number of customers, can identify their age and gender, and measure their dwell time and foot traffic patterns. Find out where your customers enter the store, which offers they find attractive and which they do not use. Use important information about your customers and their behaviour to improve performance management and evaluate the potential for optimising your core business activity.

Retail

You’ve probably wondered which of your stores attract the most customers and why. Thanks to Crowd Insider, you can easily establish how many people come in and out of your various locations. You can also enrich this information with POS data as required, allowing you to use the frequency/sales coefficient as an incentive, for example. Determine how long people wait at the tills or at the customer service desk, or find out which shop window entices customers into the store. Establish which POS or shelf space generates the most sales and send an automated message to specific employees if a shelf is empty and needs restocking. Evaluate the success of your campaigns and easily find out which promotions or specific physical retail activities are a quantifiable success.

Large-scale events

Safety and performance

How many people are in the different event zones? Do you know which emergency exits and escape routes are opened as a priority during an evacuation and where emergency vehicles might be needed? In areas with a low density of people, it may not be necessary to empty the bins or clean the toilets. With Crowd Insider’s real-time information, you can ensure the safety of your event visitors at all times. Thanks to the constantly updated analysis of visitor flows, you know how to optimise maintenance of the infrastructure. You can also compare the actual number of visitors on individual days or make comparisons with the previous year’s figures in the post-event review.

Facility Management

Operational optimisation

Guarantee the cleanliness of your facilities and schedule the deployment of the cleaning team based on visitor numbers. Prioritise the cleaning of busy entrance areas because first impressions count. Optimise the overall operation of your infrastructure or site based on the busyness of different areas. Facilitate the scheduling of staff for maintenance, disposal and cleaning duties.

Trade fairs/shopping centres

Rental space pricing structure

Not every location at a trade fair, in a railway station or in a shopping centre is of equal value. Base your pricing structures for exhibition stands and retail outlets on facts. Measure the number of visitors at a defined location within the perimeter. Sales or promo areas in busy locations, such as the main entrance, are more expensive than those in more remote spots with fewer visitors.

Crowd Insider: key insights

Automatic notification

Define the values and receive an alert when the limit is reached.

Cloud solution

Continual innovation – you always have the state-of-the-art version.

Rental model

Investment-free Crowd Insider benefits at predictable costs.

Anonymised data

The metadata stored is not subject to privacy policies.

A full-service solution

In the service model, sensors and software are always up to date.

Swisscom – your strong partner

We tailor our products to your individual needs and requirements.
Thanks to our IT and cybersecurity expertise, your systems are always secure and at the cutting edge of technology.
Our “as a service” deal lets you reduce your in-house effort to virtually zero and enjoy a comprehensive, full-service package.
As a general contractor for your solutions, we can act as your single point of contact. We coordinate cooperation with partners.
We monitor your services around the clock and take any necessary action immediately.

Our Partner

Certified Partner

Why Swisscom Broadcast

Safety & security experts

250 employees with years of experience and high quality standards working for you.

General event contractor

From event ICT including temporary networks, to radio solutions and data analysis.

24/7 support across Switzerland

Our Operation Center, and our nationwide operations, are available around the clock.

Our approach

We define the ideal architecture for your solution together with you
We provide you with expert advice on purchasing the solution or using it as a service (as a rental model).
The installation of your solution is carried out by our specialists throughout Switzerland
You decide whether the video system runs on site or in the cloud
Our product innovation manager guarantees use of the most intelligent tools.

Please call us to arrange a no-obligation consultation.

FAQ Crowd Insider

Is data protection guaranteed when using sensors?

Yes, the sensors used by Swisscom Broadcast guarantee data security at all times. The data is only transmitted in text format and all personal information is removed prior to transmission.

Can the Crowd Insider solution be used to trace an individual?

No, because the sensors only store anonymised data, which cannot be traced back to an individual.

How do the sensors work?

The sensors record a person and temporarily assign that person a random identification code. The identification codes are all aggregated and stored as metadata (= in text format).

Do the sensors store images and videos?

No, the sensors analyse the recorded image data, convert certain information (such as the position and time stamp of an identification point) into text and store this metadata.

Can sensor data be used to identify individuals?

All the collected data is anonymous and aggregated – it is NOT possible to trace it back to an individual person.

Can sensors be used to measure footfall?

Yes, sensors can be used to analyse foot traffic patterns and dwell times. Analysis of this kind is conducted in a way that complies with data protection legislation and meets the audit standards of the FDPIC.

Contact an expert

Daniel Gasser

Head of Secure and Intelligent Spaces

(opens in new tab)

Tel. +41 58 221 52 98

Contact an expert