In this discussion, we will talk about the behaviors of younger generations and how to attract and retain them. We will dive into tech trends that can be translated to the luxury watch industry, as well as how brands can maximize engagement and sales across new channels.
«By 2025, younger generations become more demographically dominant in luxury, representing 70% of global purchases.»
- Bain & Co
Buyers are getting increasingly digital and today’s services and engagement are mainly delivered through physical channels. How can you benefit from both worlds to strengthen the relationship?
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