Achieving competitive advantages through a combination of external and internal data.

Competitive Advantage

Achieving competitive advantages through a combination of external and internal data requires the capability to quickly make use of reliable information for business decisions in a competitive market environment. The analysis of data and, more specifically, customer behaviour plays a key role here. In addition, data from social networks, market data, and other demographic data must all be intelligently collated. The IT system functions required for this go well beyond traditional systems and require the combined use of innovative, disruptive technologies.