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Press release

Beacons

on trial



We are putting beacons to the test


Zurich goes digital: at the end of April, we set up around 20 beacons in the city of Zurich. If you look carefully, you will spot the beacons on selected Swisscom telephone boxes and Swisscom Shops. We are carrying out tests with the beacons and investigating how the technology can be used outdoors.



What are beacons?

Have you ever received a discount voucher on your smartphone while you were out shopping? Or has information about the exhibits popped up on your screen while you were visiting a museum? This where beacons come into play: they provide relevant information to the right people in the right place at the right time.

Beacons are small electronic transmitters, based on Bluetooth Low Energy (BLE), that send out signals at regular intervals. Bluetooth-capable smartphones or other devices receive these signals as soon as they come within range and do something with them , e.g. send a push message or discount voucher to the device. In order to interpret the signals, the device must have Bluetooth activated and specially developed apps with an opt-in function. Beacons themselves cannot send push messages to devices or collect or store user data. They merely transmit information about their own identity and are not harmful because of their low radiation level.



What will happen next?

We are constantly improving our products and developing new solutions and services. We are always analysing the latest trends and new technologies. Beacons help us to personalise customer experience and digitise customer interaction.

On this page, you will be able to find out how we follow up the beacon test and what products we will be offering you in the near future.



More questions?

If you have any questions or suggestions, you can contact us via the contact form.

 

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