Data – the raw material for future success
The successful handling of data will become a key competitive factor for Swiss companies in the future. Those who learn to use data as a strategic resource today will remain innovative and maintain their competitive position on the market of tomorrow. Data is becoming the most important business asset, and data-driven business is the model for future success.
How can you make your company data-driven?
After a benchmark analysis, the development is carried out in four stages. Only a company in the fourth and final stage configures all of its products and services in real time on the basis of data – a data-driven company, in other words.
Become a data-driven business in four stages
A data-driven business is developed in four stages that build upon one another. Read more about each stage here and learn about possible solutions that will help you on your journey.
1. Careful handling of data
Process, transport and store data in a legally compliant and secure way.
- «Secure»: data protection (for personal data in particular) and protecting critical data against unauthorised access.
Suitable solutions: Security solutions
- «Process»: make the right data available to the right people at the right time and the right place.
Suitable solutions: IoT / SAP services / Work Smart solutions - «Transport»: exchange data between locations via high-performance networks while ensuring high data availability.
Suitable solutions: IoT-solutions / network solutions / solutions for mobile working - «Store»: infrastructure guarantees secure, legally compliant access to data.
Suitable solutions: Cloud and data centre solutions / security solutions
2. Using data to create added value
Data is integrated into all activities and decisions.
- Actively manage data across the entire lifecycle and treat it like any other company resource.
- Data serves as the basis of every aspect of business, from strategic decisions all the way to the performance process.
- All IT applications are well-integrated into the IT landscape and support value creation through data.
3. Gain competitive advantages
Combine external and internal data.
- Make quick business decisions in a competitive market environment.
- Smartly combine data from social networks, market data and other demographic data.
- Innovative, disruptive technology offers the necessary IT system functions.
4. Business growth thanks to innovation
Be innovative and stay competitive.
- Develop versatile new business models: customised production, products that become services and much more.
- Design new customer experiences.
- Customise products and services immediately to meet the latest customer and market demands.
How data-driven is your company?
Do you have questions?
Michele Savino
Business Analyst Marketing & Digital Interaction
