Big-data ecosystems and predictive analytics bring companies closer than ever to their customers. Intelligent combination of data from several sources helps manufacturers gain new data-supported customer insight. The knowledge this brings serves as the basis for product development and customer retention. Data helps to improve existing products and develop new ones tailored to the behaviour and needs of users. Swisscom's experienced experts help you use intelligent algorithms to turn big data into smart data. We make sure that you can predict your customers' behaviour and needs more accurately. These data-supported insights can then be used to develop smart products that serve your customers faster and better than competing products.
more than in 2014: Swiss companies have together already invested more than CHF 149 million in big-data initiatives this year.
MSM Research, 2015
some 200 billion objects will be online. Even so, the key aspect of the Internet of Things is data, not things.
of German companies use digitisation to cut costs. Experts think smart data can have an even greater impact on new products and customer interfaces.
Roland Berger, 2015
Bernhard Lenzin, Head of Industrial Industries Swisscom Enterprise Customers: How machine data will bring you closer to your customers
Our expert paper explains in five easy steps how predictive maintenance can help you do far more than prevent outages. The well thought-out structure of the technology platform enables you to gain decisive competitive advantages, even in the implementation phase.
The six most important tips collated for you from the experience gained in our pioneering projects. The focus is on better products, customer-friendly services and digital business models.
The best ideas arise when people from different fields exchange ideas. In our co-creation workshop, you'll develop solutions for the networked world together with your customers and lateral thinkers from unrelated sectors.