The latest LED banner technology will be used in Swiss football stadiums as of the 2017/18 football season. In addition to improved picture quality, the banners also include the virtual banner ad standard from VirtualAds.
This technology will revolutionise the advertising market for football broadcasts in the next few years, as different ads can be displayed in the stadium and in TV broadcasts during games. Viewers at home can be shown something different to fans in the stadium; the advertising displayed can even vary between someone watching on TV in Basel and someone in Lucerne.
From 11 – 14 May, the World VR Forum will take place for the second time in Crans-Montana, Switzerland. It will focus on three areas: the marketplace will showcase technologies and content from the fields of virtual and augmented reality; the exhibition will include a variety of creations that play with VR and help guests to familiarise themselves with it; and the conference will host three days of discussions about the latest trends.
Our VR experts Samuel Hefti and Stefan Rupp will each be giving a presentation. Click here to go to the programme.
Today, digital media plays an important role in live communication. In recognition of this trend, the XAVER Award is focusing on cross-media communication and is launching an event app for the first time. The organiser, Expo-Event.Live Communication Verband Schweiz, wants to boost interaction with the target audience before the event begins. The XAVER app has been developed in collaboration with Swisscom Event & Media Solutions.
The latest Red Bull event in Switzerland is a masterpiece of organisation and network technology: on 15 April, six famous Swiss musicians put on simultaneous performances in six separate gondola cars high above the ground at three different ski areas. We broadcast the six concerts live on Facebook and various news portals. These included a 360° live stream of Seven’s concert at Titlis for Blick.ch. Three compact cameras were installed in each gondola cabin and the uninterrupted recordings were broadcast live on the 4G network using six SIM cards – all organised by Swisscom.
The video recordings can be found here
This year, together with Swisscom Health, Swisscom once again had the privilege of helping out with the live voting tool at Trendtagen Gesundheit Luzern (Health Trend Days Lucerne). The conference attracts 600 visitors each year to discuss the latest trends in healthcare. The attendees used our tool to take part in the panel discussions, submitting responses to questions and votes on the various presentations.
Under the motto ‘Where are our schools taking us?’, Standortförderung Zimmerberg-Sihltal organised its seventh education conference at the Gottlieb Duttweiler Institute. This year, it was attended by around 200 participants, and we had the privilege of being part of it. Our live voting tool made a contribution to the interesting presentations on Lehrplan 21 (a standard school curriculum used across a number of cantons) by allowing attendees to participate interactively in the presentations and panel discussions.
The 21st Openair Etziken festival will take the stage in the Canton of Solothurn at the end of July 2017. The growing festival now has more than 9,000 attendees and uses Swisscom Event & Media Solutions and Intellitix’s cashless payment and access control solutions.
The press release can be found here (in german)
Guests gathered at the historical BallyHouse in Schönenwerd for a delicious dinner in a stylish atmosphere at the 2016 New Year’s Gala. Ticket sales were carried out exclusively via the Reservix ticketing system implemented by Swisscom Event & Media Solutions.
Martin Lüscher, manager of BallyHouse: ‘The ticketing system worked brilliantly. Thanks to the outstanding support, the ticketing software could be set up and advance sales begun within a few days. The reservations presented no problems and we were able to admit guests to the event quickly and smoothly using the mobile-based ticket scanning system. The ticketing system is quick, easy to use and well-designed. We’re very satisfied with it and would be happy to recommend it to others.’
The FIS World Ski Championships take place in St. Moritz on 6 February 2017, and we’re connecting the entire site to ensure that measurements and live broadcasts of the downhill events run as smoothly as possible. We’re laying 126 km of optical fibre cable and 360 km of copper cable in order to create a reliable world championship command centre.
We’ve also developed an app to provide fans with interactive functions and real-time information about events.
SRF trusts our reliable signal transmission to ensure that the championships reach ski fans all around the world
Preparations for the biggest economic conference in Europe, held from 17–20 January 2017 in Davos, are well underway. Once again, our team is engaged in setting up a secure, high-capacity communications infrastructure for the WEF, hotels and external sites. Swisscom has once again expanded its range of services this year in order to guarantee even greater coverage, efficiency and security in the field of ICT.
In Germany, the Web Video Prize is already an established event on the internet scene. Every year, a jury recognises exceptional internet videos, and has already helped several budding filmmakers to make their breakthrough.
On 10 December, the event will take place for the first time in Switzerland – Swisscom Event & Media Solutions will be there and broadcast a reliable livestream. If you can’t be there in the flesh, our six cameras will convey the atmosphere straight to your living room. The live stream will be hosted on our servers and accessible over various online channels such as YouTube and Facebook.
Swisscom Christmas Trucks are on the move again this year, winding their way through Switzerland between 22 November and 24 December with a mobile shop full of top offers and gift ideas. We provide three trucks fitted with a shop interior and LED strips and supply them with logistics and internet services.
Visit a Swisscom Christmas Truck near you!
On 17 November, the Swisscom Digital Media Breakfast took place for the first time on the Swisscom Business Campus, where IT and marketing representatives met to discuss the growing importance of video communication.
Speakers such as Olivier Kofler from PwC Digital, HIVE Streaming’s Björn Adamski, Uwe Schnepf from Swisscom Event & Media Solutions’ partner movingimage and Andreas Schrag of Notch Interactive offered interesting insights into various aspects of the production and marketing of moving image messages.
Were you unable to participate in the Sport.Forum and missed the live streaming of the panel discussion?
No problem! You can watch the webcast at your leisure in the office or at home: Click here now
In October, we sprung into action in numerous locations for ABB Switzerland. The company celebrated its 125th anniversary in Wettingen. Since the celebration site did not have an internet connection, we set up a WLAN network via directional radio.
For ABB’s Capital Market Days in Hotel Radisson Blu, we provided live webcasts along with our internet services.
And we were responsible for live transmission of the ABB Technology Forum event at the GDI Gottlieb Duttweiler Institute in Rüschlikon. We set up dedicated internet connections for streaming and a separate event WLAN on two floors for the guests, as part of our one-stop services.
The use of video in corporate communications is evolving rapidly. The list of advantages is long, but there are challenges to be met too.
Our new enterprise video platform can fulfil all your video communication requirements. Through regular events and webinars, we want to create an understanding and find and implement the best solution for you.
Participate in our events and get in touch with experts in moving image communication.
Registration for the next event:
Swisscom Digital Media Webinar | 1 November 2016 – 11 am (in English)
Exclusive live webcast from the Sport.Forum, Lucerne | 9 November 2016 – 12 noon
Swisscom Digital Media Breakfast | 17 November 2016 – 8.30 am (in English)
Officials, marketing experts and top athletes will come together for the biggest sports business convention in Switzerland on 9 and 10 November at the KKL Culture and Convention Centre, Lucerne, Switzerland.What challenges does digital transformation bring to an event steeped in tradition such as the Swiss Wrestling and Alpine Sports Festival (Eidg. Schwing- und Älplerfest)?
What strategies are brands and federations developing to distribute their content via their online media channels? Who is exploiting the virtual reality experience? What opportunities does this present for sporting events? Our speakers will be answering these and other questions in our LIVE.COMMUNICATION.DIGITAL forum on 9 November 2016. With Peter Schwaar (Estavayer2016), Christoph Roost (FIFA), Patrik Rosenberg (SAMSUNG) and Martin Richi (Zaak).You can find more details about the LIVE.COMMUNICATION.DIGITAL.FORUM programme on page 11.
We look forward to your visit!
Together with Sony, we provided LTE/4G sticks for the cameras of the film crew at this year's Film Festival Locarno. This enabled the crew to record the unique atmosphere of the festival without being restricted by SDI cables and to livestream the footage via Swisscom's mobile network. A customised IP-based production technology makes it possible to manage the video production via a web application. Swisscom and Sony have entered into a strategic partnership to jointly develop innovative live production processes for the broadcasting industry.
Find out more in our report from backstage at the Film Festival Locarno.
The VR Group Zurich, which counts top-class representatives from Google, ETH and EPFL among its members, celebrated its one-year anniversary last Tuesday in our showroom at Binzstrasse 7 in Zurich.
Samuel Hefti, our VR 360 pioneer, and John Rice, Creative Director at Swisscom Switzerland, accompanied AR/VR (augmented reality/virtual reality) developers and V360 producers through showcases featuring entertainment, sport, enterprise and research. They offered in-depth insights into augmented reality case studies for HoloLens. Thomas Rajman, Head of Digital Media, is certain that: “Augmented reality is the next chapter of industrial evolution.”
Since broadcasting the first live virtual reality-streaming concert in May 2016, we have continued to develop the technology. At this year’s NRJ Air at Stade de Suisse, we made it possible to select different positions with virtual reality glasses for the first time. This meant that visitors could not only immerse themselves in the live stage, but also catch an exclusive glimpse of the action behind the scenes. Thanks to the 360° view, they were able to select their viewing angle. At the same time, we broadcast a live 360° video on the Radio Energy website, made possible by a powerful internet connection and the high-end virtual reality glasses (HTC Vive), which allow the menu to be operated with a hand controller.
Learn more about our services in the field of virtual reality here.
The organisation of the Swiss Wrestling and Alpine Festival in Estavayer is almost complete. Giant LED screens have been set up and the last tests have been carried out to ensure the event launches without a hitch on Friday. To guarantee a stable network for the many visitors during the event, we have provided public wifi and mobile signal amplifiers across the festival grounds. We are responsible for the video direction of the large screens on stage in the public screening area. Our 360° live-stream cameras in the middle of the wrestling rings ensure a full view of the action. Visitors can see the matches up close with the virtual reality glasses and our Estavayer 2016 app provides fans with a guide to the matches, participants, groups, results, scores and current standings – all comfortably accessible via smartphone.
We’re also active backstage: we installed wifi for the offices of the organisational committee on the grounds and a radio system for simplified communication between the committee and staff. We are also responsible for accreditation.
Download the Estavayer 2016 app from your app store now.
We are present again this year at the largest Swiss marketing and event expo. The motto this year is Meet the Future. Marc Blindenbacher, our Business Development Manager, will explain how digital transformation will inevitably shape the events of the future in his lecture ‘Three reasons why digitalisation is changing the event industry’ on 31 August. He will also be taking part in the panel discussion on the topic of digital transformation in live communication on 30 August. And if you still have questions, feel free to visit us at our booth at the EventLab in Hall 4. We look forward to welcoming you!
Visitors pay cashless again at this year’s SummerDays festival in Arbon. For three consecutive years, the festival organisers have relied on the cashless payment solution from Swisscom Event & Media Solutions and our partner Intellitix. This year, the digital user journey was further enhanced by our access solution. Through integration of ticketing in the Access Control System, the 21,000 visitors were able to recharge their festival account before the event using the barcode on their ticket. The combination of cashless payment and access control also provided additional security, as more information was collected about capacity and long queues were avoided.
The unique and moving atmosphere at this year's Locarno Film Festival will be streamed live online and captured by a film crew with wireless cameras. This gives them freedom of movement which can be directed from a laptop. We have set up a powerful network to ensure seamless image transmission. In collaboration with Sony, a unique live streaming solution with a streamlined production workflow was implemented to open up the festival to an online audience.
And to ensure we can relive the best moments of the event, we are also producing a video of festival highlights.
On Monday, 18 July, the Tour de France arrived in Bern. Two days later, the next stage started from the Swiss capital, touring through the Bernese Oberland, to Valais and back to France. To enable radio and television broadcasting of the event, we installed fibre optic and DSL lines at various locations. A large-scale bike festival took place at Bundesplatz at the same time, where visitors could also follow the tour stages live. We worked with sponsors to set up public screenings and were responsible for the video projections on an LED wall, construction management and film screenings.
Around 2 million visitors are expected to attend the Züri Fäscht festival. The organisers therefore need a reliable and secure communications infrastructure, which is why they chose Swisscom for the provision and coordination of over 50 temporary telephone and internet lines installed around the entire Lake Zurich area, central Zurich and Bürkliplatz. These will be used by the Züri Fäscht organising committee to connect medical services, music systems, visitor information monitors and more. In addition, temporary telephone and internet lines for SRG and other radio and television stations will be installed to guarantee the transmission of audio and video recordings to their studios.
The Expo-Event.Live Communication Association Switzerland holds regular breakfast clubs for members and other interested parties with exciting expert presentations on topics concerning the live communication industry.
At this year’s OneFM Star Night, we streamed a virtual reality concert live for the first time to create an innovative and exclusive experience for the audience. Marc Blindenbacher and Samuel Hefti from Swisscom will be at the next breakfast club on 13 July 2016 at Messehalle in Zurich; they will report on their initial experiences with this project and show the range of possibilities in the development of virtual reality live events. The venue will also be special – sign up today for the surprise! We look forward to welcoming you.
Visitors can pay cashless at Openair St. Gallen from 30 June to 3 July 2016 with our cashless payment and access control system from Intellitix. Openair St. Gallen has been a sell-out event for many years and attracts more than 110,000 visitors to Sittertobel each year. Reliability is crucial for an event of this magnitude, which is why we rely on the market-tested system from our exclusive partner Intellitix, used at major international events such as Tomorrowland in Belgium and the Coachella Festival in the US, with about 100,000 unique visitors per day.
The light at the end: on 1 June 2016, the longest railway tunnel in the world was opened. SRG broadcast this historic moment in a special programme that involved great effort on all sides. Swisscom supported the production team on-site with a fibre connection for the live broadcast from the train at 160 km/h. This pushed the mobile communications installation in the tunnel to its performance limits.
As the technical agency responsible for all ICT infrastructure and the direct power supply for the Rynächt and Pollegio event spaces, we designed an optimal solution for the project as a whole. From the smooth streaming of various live streams to equipment and connection of six of the largest railway stations in Switzerland to a central director in Olten, we enabled the interaction between the various venues on LED screens.
The fifth International Cooking Summit ChefAlps was held on 22 and 23 May 2016 and attracted 1,300 visitors, who came to see exciting stage shows by international chefs. We were in charge of producing and directing live recordings of 18 cooking shows, which were broadcast on a big screen. In addition, our web-based ticketing application was responsible for online ticket sales, ticket counter sales, guest accreditation and on-site admission checks. The simple and easy ticket ordering process and customer-friendly access systems ensured that visitors had a positive experience even before the event. The event organiser benefited in particular from the extensive reporting capabilities at all phases of the event, as well as comprehensive availability of all customer data.
Swisscom Event & Media Solutions is broadcasting a live virtual reality concert for the first time. As part of the One FM Star Night in Geneva, the audience can get right up on stage with virtual reality glasses and choose the view for themselves. They will be closer to the artists than ever before, experiencing the concert from an exclusive perspective made possible by this technology.
Witness the Patrouille des Glaciers live and up close, thanks to our live stream from an altitude of 3,200 metres. From the Couloir de la Rosablanche, we will broadcast live directly via the Swisscom Patrouille des Glaciers app, the PDG streaming website and public TV in the target area. We supplied the LED screen for the public screening and are responsible for the audio and video direction in the Verbier target area.
Swisscom Event & Media Solutions boost our event data services with complete ticketing and guest management solutions that enable centralised and independent data management. Event organisers now have a new range of options in all phases of event planning thanks to collaborations with leading system providers. Data remains with the event organiser, who can decide how it is used with regard to form, scheduling and content.
Swisscom Event & Media Solutions Ltd is in charge of the overall project management for the World Ski Championship finals. In addition to the ICT infrastructure for sponsors and media professionals, we are responsible for the conceptualisation and implementation of the fans’ TV channel, which entertains viewers in the goal area on a large LED screen.
For the first time, we are using our St Moritz Finals app, which has been developed specifically for the event. As one of many functions, it allows visitors to participate in the FANtastic Swisscom lottery.
Those who cannot currently enjoy the glorious St Moritz weather on location, however, get to look at the slope from a completely new angle. Our 360° virtual-reality video lets you experience the run first-hand. The video is best viewed on a smartphone.
We visited Baselworld for two of our customers, TAG Heuer and Hublot, who entrusted us with their media relations campaign, the production of their video material, and its distribution to various TV channels such as SRF, Thomson Reuters, and CNN. To ensure that the videos could be streamed directly from the event to the TV channels at the best quality, we also supplied a high-performance WLAN network.
Every year, around 600 attendees from business, politics, and public health congregate at the Culture and Convention Centre in Lucerne to discuss the latest trends over the course of two conference days. This year, our Live Interaction Tool helped facilitate the most important industry event in Switzerland. Attendees were able to participate interactively in the panel debates and vote on a variety of topics.
SIXHackathon, a 30-hour software and hardware development marathon, takes place on 4 March 2016 at Schiffbau in Zurich and simultaneously at RainmakingLoft in London. Around 200 FinTech enthusiasts will join the event. We will stream the finale, which features presentations of prototypes and concepts, live from Zurich to London. Our high-performance internet line and WLAN network, both of which will be installed specifically for the event, ensure the smooth broadcasting of the stream and an ultra-fast connection on site.
Information and communication technology is sure to experience a transformation in the near future as ISDN slowly but surely runs its course. All IP and FTTH (fibre to the home) are already taking hold of the world of data transmission – we want to be ready today for the new technologies of tomorrow, which is why we are updating our products and services for you.
As of 1 March 2016, we will be introducing a new price list for Event Internet Services with changes to certain products and prices. Click here to find out everything you need to know.
The current edition of the Marketing & Kommunikation trade journal reports in detail on the 2016 Swiss Wrestling and Alpine Festival held in Estavayer. As the infrastructure partner, we facilitate the digitalisation of one of Switzerland’s most traditional events. Our Head of Sales, Sven Bethke, and our Senior Consultant, Nick Küpfer, answer exciting questions on the digitalisation and structure of such an occasion.
To promote a new e-commerce solution, Post Logistics offered e-commerce operators the chance to have their online shop tested and evaluated by four selected expert teams. The experts, all frequent, enthusiastic online shoppers, represent four different customer types: fashion-conscious women, trend-conscious young men, modern mothers and technology freaks.
On behalf of advertising agency Leo Burnett and in cooperation with Notch Interactive AG, our Digital Media team was responsible for the technical implementation of 65 live 1-to-1 video sessions between the four teams and the participants over three days.
As well as screen-sharing, an interactive Q&A segment between experts and participants was transmitted live, which participants were later able to download.
We also maintained a service hotline throughout the duration of the project.
We are joining paths with the Swiss School of Live Marketing (SLM). In our strategic partnership we are committed to sharing practical knowledge from the digital events sector with students.
The institution offers the only course in the events market leading to qualification as a Marketing Manager Communications & Events. Relevant occupational career profiles and activities in the LiveCom industry are highlighted.
Find out more about SLM (http://www.swiss-slm.ch/)
After five years at Gartenhofstrasse 17 and constant growth in our team, our Zurich headquarters is slowly but surely coming apart at the seams. So it’s time for a bigger, better home. For our customers, nothing will change but the address: from Monday, 15 February 2016, our address is:
Swisscom Event & Media Solutions AG
We look forward to seeing you soon in our new location.
Eurosonic Noorderslag, Europe’s most important conference and music showcase, took place between 13 and 16 January 2016. With this year marking the festival’s 30th anniversary, thousands of professionals from the music and event industries descended on the Dutch city of Groningen.
Our Product Manager, Kevin Giger, took part in one of the numerous podium discussions, offering the Swisscom Event & Media Solutions perspective on the topic “Keep your event on-line: event IT & WiFi technologies for today’s festivals”.
Our team of specialists is right in the middle of the complex preparations for the World Economic Forum in Davos, which will be held from 21 to 23 January 2016.
Groundwork for the largest business meeting in Europe began nearly two months before the start and the venue has been cabled and networked like never before. As in previous years, the aim is to provide a secure and efficient communications infrastructure to the 2,500 forum participants, hotels in Davos and external sites. In addition, internet connections and telephony facilities will be arranged for the countless international companies, embassies, and radio and TV stations.
The prestigious Tour de Ski takes place from 1 to 3 January 2016 in its 10th anniversary year. Our project team is already on site to ensure that a modern ICT infrastructure is in place at the race office and media centre for up to 250 journalists. A temporary WLAN connection is being installed in the VIP cabin and parking area where the athletes and officials’ buses are housed. Our telephone and internet lines to the commentary boxes guarantee a flawless live broadcast of the race on radio and television.
Quelle Foto: "Photopress/Flurin Bergamin"
Every December, the top athletes of the ski jumping world meet in the monastery village of Engelberg. This year was no exception: on 19 and 20 December 2015, fans from all over the world followed the FIS Ski Jumping World Cup with great excitement.
As a long-time ICT partner of the FIS World Cup, we were responsible for equipping the press centre in Engelberg with a modern and reliable communications infrastructure. The live commentary from local and international radio and television stations were retransmitted via our mobile fibreglass network (fibre to the home). We also enabled live broadcast to the studios of Swiss television, SRF, in HD quality via a 1GB network.
From summer 2016, we will provide Openair St. Gallen with the cashless payment and access control system from Intellitix. With this partnership, one of Switzerland’s most established festivals has opted for a highly efficient, secure, global and market-tested solution. For further information please see the official press release.
In November, approximately 550 officials, marketing professionals and top athletes came together at the KKL in Lucerne. The Swiss sports industry meeting not only offered exciting presentations and discussions, but also plenty of opportunities for networking. Our digital media team was on site with cameras to capture the highlights of the two-day event, which were then combined in a short trailer.
Wienachtsdorf, the Christmas village at Bellevue in Zurich, is a new Christmas market for romantics, residents, families and visitors from around the world.
About 100 market stalls form a cosy Christmas village against the spectacular backdrop of the Opera House, enticing guests to linger and chat over mulled wine. To modernise the cash systems for the stand operators, we set up a WLAN zone that can handle customer payments via iPads. The market takes place from 19 November to 24 December.
On 18 and 19 November, officials, marketing professionals and top athletes gather at the KKL in Lucerne for the biggest Swiss sports industry meeting.
Visitors to our stand can experience a digital venue with LED bands, live interaction demos and video security, and try our 360° virtual reality viewer. On Wednesday, listen in to the panel discussion with Stefan Rupp on mobile marketing in sport. Our media production team will be on site to capture the most impressive and exciting moments of sport.forum.schweiz and turn them into a highlights video.
On 17 October, the best European athletes of the past year were awarded the European Athletics Golden Tracks in Lausanne. Among the winners was the Swiss hurdler Noemi Zbären, who was honoured in the women’s Rising Stars category.
As creative and technical overall project manager, we were responsible for the TV production, stage show and live stream on the EBU video platform, including the coordination, production and design of all video, audio, and light shows. We also produced numerous clips and trailers before and during the event, which were shown at the awards ceremony.
As part of the Gottardo 2016 rail show, our digital media team were involved in the concept, direction and production of a virtual reality video from the new Gotthard Base Tunnel. Since October 15, the longest railway tunnel in the world can be admired through our virtual reality package Gottardo 2016 exhibition, which is stopping at the nine largest railway stations in Switzerland until next spring. Visitors can enjoy an interactive experience that illustrates the historical dimensions of the Gotthard Base Tunnel and gives a glimpse into the future of mobility.
We provide an exclusive look behind the scenes at TAG Heuer’s spectacular concert held on Jungfraujoch, 3,471 metres above sea level. The behind-the-scenes video shows how this extraordinary event was brought to life and the requirements of such a production. In addition, we produced a 360° virtual reality video and a highlights video of Chinese musician G.E.M.’s concert on the glacier.
We acquire the Swiss business of the international video communication agency World Television on 29 September. We expand our range of video and streaming services and become the market leader for online video communication and live streaming in the business customer segment. Our customers will benefit from a wider portfolio of services and continuous improvement of online video expertise. For further information please see the official press release.
EnergieSchweiz launched the co2tieferlegen campaign on 4 and 5 September 2015 with an event at Zurich Central Station and our EventStar served as an office and press centre at the event. In addition, our LED walls were used to involve the campaign partners, while internet terminals displaying the co2tieferlegen website were set up to provide visitors with further information. The roadshow and our EventStar will stop at various public fairs throughout Switzerland in 2016 to give visitors the chance to find out more about lower-emission vehicles and test drive energy-efficient cars. More information about the project is available at http://www.co2tieferlegen.ch and in this Tagesschau report.
TAG Heuer organised the first concert to be held at an altitude of 3,471 metres. The Jungfraujoch served as the spectacular stage for the Chinese TAG Heuer ambassador and musician G.E.M, who got the audience rocking on top of the mountain.
As the overall project manager of this unusual event, we were responsible for the visual concept and for producing the video news reel, the highlights trailer and the media relations campaign for North America and Asia.
We also set up a powerful WLAN network to ensure that the audio and video recordings could be edited on site and distributed online and via satellite.
The video news reel has reached more than 70 million TV viewers so far.
The 11th Swiss Award Corporate Communications will take place on 10 September 2015 in honour of the most creative and innovative communications projects. We were again tasked with producing the video clips for the nominated projects.
The winners of this coveted trophy will be announced on Thursday from 5:30 p.m. at the Escherwyss club in Zurich.
Visitors at this year's SuisseEMEX had the chance to experience Swisscom and Samsung's digital event services up close. With virtual reality goggles, they could follow the footsteps of a spectator at the Ironman contest in Rapperswil, while a video wall provided information on how to communicate with target groups in an interactive, mobile and networked way.
The second Swiss Management Run in Arosa was all about networking, informative presentations and the chance for participants to push themselves to the limit. In the afternoon, some 200 participants at the Fit for Management symposium in the Arosa Sports and Conference Centre listened to interesting talks on topics such as "Personal fitness vs occupational health" and "Health promotion 3.0: personal and high tech!". They then put their own fitness to the test on a run through the Arosa mountains.
For the second time, our 17-strong Digital Movement team finished first in the team competition.
Re-live the best moments of this year's event in our highlights video.
If you’d like to go the distance next year and help support our team, simply get in contact.
The SummerDays Festival will take place in Arbon on 28 and 29 August 2015 and for the second time will be completely cashless: with our cashless payment system, visitors benefit from shorter queues, more security and full transparency. Like last year, everyone will be given a festival card with an integrated RFID memory chip that can be charged with credit at the cash points on site. With their own, personalised online festival account, visitors always have an overview of their current balance and spend.
We hope everyone enjoys the seventh edition of the SummerDays Festival at Lake Constance!
On 9 August, the first live stream via the 4G network was broadcast from Piazza Grande during the Locarno Film Festival. Together with Sony and Cryms, we broadcast the events on the square and red carpet from a whole new perspective. More information, along with a one-hour film offering a glimpse behind the scenes, can be found here:
The second Swiss Management Run will take place in Arosa on 21 August 2015. We will be returning as a partner and recording a video of the highlights at this fun sports event. For the second year running, our CEO Stefan Rupp and his Digital Movement team will be representing us in the race.
Swisscom Health CEO Stefano Santinelli will also be making an appearance with a presentation on the subject of occupational health. Visitors at our stand can learn about the different ways to combine an event with the digital world and have the chance to try out various health gadgets, including blood-pressure monitors, pulse oximeters and Fit Bit.
Swisscom and Samsung are joining forces for this year's SuisseEMEX. Visit us at stand 4.204 (Hall 4) for an exciting insight into how events are being combined with the digital world. Test the Samsung virtual reality goggles and find out about other trends that will shape the future of events. We look forward to transporting you into the virtual world of live communication at our stand.
Swisscom Event & Media Solutions Ltd is returning for this year’s Gurtenfestival held next weekend. Driver and crew have manoeuvred the EventStar truck safely around the narrow bends of the Gurten with great precision and the EventStar is now ready to make its appearance as a mobile media centre. It will serve as a base camp for journalists, press officers and event organisers and will ensure fast internet access with the Connectivity solution.
A meeting of the global beach volleyball elite took place at the FIVB Beach Volleyball World Tour in Lucerne on 12 – 17 May 2015. Around 60 participants from 23 countries contested victory on four different sand courts. The tournament welcomed over 40,000 visitors.
A powerful WLAN developed and installed by us ensured the media could transmit images and videos, the OK team could carry out its duties and the players could stay in touch with their home turf.
In cooperation with DETEC and the German Autonomos Labs, Swisscom put a self-driving car on Switzerland’s roads for the first time. The car was presented to the media today. A short test drive allowed media representatives and well-known faces from the worlds of economics and politics to see the car for themselves and discover what digitisation can already achieve and how it will shape our day to day lives even more in the future. We were able to broadcast the press conference live in addition to producing a short film of the inaugural test drive.
Flexibility and mobility are the buzzwords of the 21st century. Take advantage of this offer and experience the benefits of our mobile production bus for yourself. Simply connect up to power and networks and away you go. Its uses know almost no bounds. Whether as a media centre, mobile call centre or commentary box – the MediaLiner is versatile and equipped to meet your requirements.
Our CEO Stefan Rupp will be holding a talk on “Mobile Payment @Events: Reality & Development” on 25 March 2015 at the Hotel Sheraton in Zurich. Are mobile payment solutions in their current and future form practicable for events? What do we need to bear in mind from today’s perspective if we want to integrate mobile payment services into LiveCom environments such as festivals, sports stadiums or corporate events? Stefan Rupp uses real-life examples from across the whole spectrum of international, European and Swiss LiveCom contexts to demonstrate what is now already a reality and how the payment sector is evolving.
A special-issue newspaper by Mediaplanet, enclosed with the Weltwoche magazine and its corresponding online edition, reported last week on the various aspects of live communication. In his article “Events die Nutzen stiften (events that create an advantage)”, CEO Stefan Rupp explains why digitisation is essential for contemporary events and elucidates the benefits that services such as live streaming, event apps and online accreditation offer visitors and event organisers. Another article presented our vision of a digital venue, an event location of the future.
What can be done to enhance the event experience even further? Read for yourself.
Swiss Marketing Day celebrated its 10th anniversary in the CCC in Lucerne. To mark the occasion, a whole host of eminent keynote speakers presented a multitude of different viewpoints on the challenges and future perspectives of today’s hot topic, big data. Over 1000 marketing and communications experts used the opportunity provided by this industry event to update their knowledge, exchange views and, ultimately, to find out who would be taking home the coveted marketing trophies. We made our contribution with a workshop session on the topic of mobile event experience and a highlights video that captured the best moments of the day.
For more than 20 years, Swisscom has been the infrastructure provider for the FIS Ski World Cup in Adelboden, Wengen and St Moritz. Swisscom Event & Media Solutions has supported this event since its very beginnings. Back then, we were still installing lines for journalists to send telegraphs. Nowadays, our experts are on hand with technical advice, planning and implementation of a cutting-edge, solid ICT infrastructure for media centres, radio and TV stations and the whole World Cup site.
High-profile representatives from across the globe are meeting at this year’s World Economic Forum, held in Davos from 21 – 24 January 2015. The standards set by the event organisers are high. Just as in previous years, the aim this year is again to provide a secure and efficient communications infrastructure for the 2500 forum participants, various hotels in Davos and the external sites. In addition, internet connections and telephony facilities will be arranged for the countless international companies, embassies, and radio and TV stations. Our team of specialists has been working hard for months on the coordination and implementation of these services.
Our LED display boards have been in use for over a week at La Liga and Copa del Rey football matches in Switzerland. They will remain in place until the beginning of January 2015.
In doing so, we are helping the top division of Spanish football resolve a logistical bottleneck.
The OSCE Ministerial Council meeting took place in the Congress Center Basel on 4 and 5 December 2014. Approximately 1,200 delegation members from 57 countries took part in the two-day event. We were there as a general contractor, taking care of the ICT infrastructure and congress equipment. Our team set up the infrastructure that ensured communication was effective and efficient throughout the conference. Some 800 workstations were set up with the Business Connect voice-over-IP solution – a protected network and high-speed internet connection – that made it possible for delegation representatives to work efficiently during the conference. The TETRA radio system from Swisscom Broadcast ensured that all operations ran smoothly for the organisation committee. We were also responsible for procurement, installation and operation of the audio, lighting and simultaneous interpreting equipment.
Our team met the high security standards required for international political gatherings on this scale. We have been demonstrating our expertise in this field for years as the ICT infrastructure supplier for the World Economic Forum in Davos.
In November, approximately 550 participants and 60 speakers convened at Lucerne's Culture and Convention Centre for the annual Swiss sports industry get-together. You can watch the best parts of the two-day event in our highlights video any time you like.
For the second year running, officials, marketing experts and top athletes will convene at sport.forum.schweiz in Lucerne's Culture and Convention Centre on 19-20 November 2014. The focus of this varied event is on the development of the Swiss sports industry.
We will be there with a cosy lounge for people to network or simply take a break. Our media production team will be on-site with cameras and tripods to capture the most enjoyable and exciting moments of sport.forum.schweiz, and later edit them into a highlights video.
On behalf of TAG Heuer, we had the honour of taking part in a top-class sporting event at the race track in Madrid. On 1 September, Cristiano Ronaldo and Jenson Button offered a showcase of pursuit races, drifts and doughnuts before a gathering of assorted press and VIPs. We were on hand to plan and produce the VNR and highlights trailer as well as coordinate and evaluate news entries worldwide. Our media production team were responsible for consultation, direction, art buying, coordination and post-production of the almost two-minute-long clip, which has already amassed over a million views on YouTube.
On 11 September, the integrated communications projects carried out by Eclat/Rod Kommunikation for SBB and Swiss Life were honoured with the Award Corporate Communications. We captured the best moments of the award ceremony in a highlights trailer. You can also view the introductory trailer and case videos of the nominees, which we produced in advance, on the Award Corporate Communications YouTube channel.
Held in the Exhibition Centre Zurich, SuisseEMEX is the largest marketing and event expo in Switzerland. Exciting personalities gave talks on various topics relating to live communication in the LiveCOM forum. To ensure that the SuisseEMEX has a long-term impact, we recorded and published the multifaceted expert talks. You can view them for free at any time in our video archive.
SwissSkills Bern 2014, the first central national occupational skills competition in Switzerland, will take place from 17 to 21 September 2014 at the BERNEXPO event site. Up-and-coming talents from more than 80 occupations pit their wits against each other for the Swiss champion title. Around 200,000 visitors from all over Switzerland are expected.
To ensure that everything is carried off without a hitch, we are responsible for laying optical fibre cable across the entire event site, operating an accreditation system for the examining experts and fitting several holding locations with mobile office infrastructure. We are also supplying parts of the event with a reliable wifi connection so that visitors can share, like and post their experiences. Furthermore, we will group all social media activities relating to SwissSkills Bern 2014 on large displays. To raise awareness and ensure coverage, Swiss mediamatics apprentices will publish daily reports on the events in Bern. The budding film-makers will be supported by our media production team, which is also producing a highlights video of the entire championships.
For two weekends at the end of August and beginning of September, Payerne will play host to Air14, the intersection for international aviation. The unique European air show, which is celebrating 100 years of Swiss military aviation, 50 years of Patrouille Suisse and 25 years of the PC-7 Team, will present a programme featuring an array of aircraft and aerobatics teams. We are responsible on site for coordinating optical fibre distribution across the entire airfield. We are also making the event accessible to thousands of viewers by transmitting video and audio to huge LED screens and displays. In terms of digital networking, we are setting up wifi for visitors and ensuring that all participants in the air show have the requisite hardware and network connections. We are also responsible for connectivity among the security staff.
Our three days at the Swiss events and marketing trade fair saw plenty of dice games, guessing games and prizes. Everyone who visited us at our booth and took part in our guessing game was entered into a prize draw to win a Samsung Galaxy Tab S plus tickets to a range of exciting events.
Congratulations to the following trade fair visitors on winning a prize:
Samsung Galaxy Tab S
Tickets AIR14 PAYERNE
Tickets Energy Air 2014 Stade de Suisse
The tenth Corporate Communications Award will take place on 11 September 2014 in honour of the most creative and innovative communications projects.
Find all essential information about the awards ceremony in our invitation video.
The SummerDays Festival will take place in Arbon on 29 and 30 August 2014 and will be completely cashless for the first time: we'll be rolling out our cashless payment system across the entire festival site, meaning that visitors will benefit from shorter waiting times, increased security and full transparency. On arrival, everyone will be given a festival card with an integrated memory chip that can be charged with credit at the cash points on site.
We hope all visitors have a fantastic time at the sixth SummerDays Festival on Lake Constance!
You are cordially invited to join us at SuisseEMEX 2014, where we'll be doing plenty of networking, broadcasting and communicating. Visit Switzerland's largest marketing and events trade fair and discover what makes consumers tick both now and in the future. Make sure you don't miss our booth (Hall 6, Booth 6.128), as well as fascinating presentations featuring our very own Stefan Rupp on Live Communication in a Digital Society, a tour of the LiveCOM forum, and a huge LiveCOM party where there'll be partying and networking. As a partner of the LiveCOM forum, we're delighted to offer you a free ticket. Reserve your entry ticket with the voucher code EX55980978948: Registration form.
The first Fit for Management symposium took place on 3 July 2014 in Arosa, focusing on performance capability and well-being in day-to-day management, and on personal performance limits. In total, 300 managers and entrepreneurs from Switzerland and abroad took advantage of presentations and a panel of experts to catch up on current insights from the fields of psychology, health research and sport. In the evening they got together to take part in the first ever Swiss Management Run. First place in the team competition was awarded to our Digital Movement team.
The first ever Swiss Management Run will take place on 3 July in Arosa under the motto "Run – network – maintain contacts". So as not to forget the athletic achievements taking place, we'll be putting together the highlights of this unique event in a film commissioned by ESB. Our CEO Stefan Rupp will also be representing us at the starting line and will run with his Digital Movement team.A number of international suppliers and Swisscom internal departments are involved in this project. We assume the role of general contractor and provide the SRG with a Single Point of Contact (SPOC) service.
With gigantic trucks, spectacular motorbikes and wild country music, the Wild West will be coming to the Bernese Oberland from 27 to 29 June for the International Trucker & Country Festival. We'll also be going to the largest festival of its kind in Europe, and we'll be taking our EventStar with us.A number of international suppliers and Swisscom internal departments are involved in this project. We assume the role of general contractor and provide the SRG with a Single Point of Contact (SPOC) service.
Television images of the 2014 World Cup in Brazil have a long way to travel to reach Swiss living rooms and public viewing screens. To ensure perfect signal transmission in HD quality, we have installed two 1Gbit connections from Rio de Janeiro to Zurich on behalf of SRG SSR and will be operating them during the World Cup. Part of the line capacity will also be used for SRG's temporary workplaces (max. 40) in Brazil during that time.
A number of international suppliers and Swisscom internal departments are involved in this project. We assume the role of general contractor and provide the SRG with a Single Point of Contact (SPOC) service.
We are expanding our services for event and festival organisers to include reliable and market-tested cashless payment and access control solutions. This is made possible by a partnership with Intellitix, leading international provider of RFID technologies. The new RFID-based services offer simple admission procedures for visitors at major events and cashless payment for food, drink and merchandise. At the core of the services is a bracelet with an integrated chip that can be charged with money. Event organisers can take advantage of an efficient and economic solution while offering visitors greater security and transparency. This extension completes our offer with two of the most important event services for event organisers.
Representatives from all over the world met at this year’s World Economic Forum, which was held in Davos from 22 – 25 January 2014. We were on-site again this year, looking after the communications infrastructure. Our team of specialists designed a technical concept for the various locations and ensured the provision of high-speed internet access and a reliable network.
Swiss poet and rapper Kutti MC performed The most unbelievable talk show in the worldfour times this year at Casinotheater Winterthur. Swisscom Event & Media Solutions was also part of the action, streaming the shows live on the Tagesanzeiger newspaper website. A team of six people made it possible for viewers to enjoy the stage spectacular live from the comfort of their own homes. Swisscom Event & Media Solutions also used the footage to compile a "best of" video of the show.
On 14 + 15 November 2013, the who's who of the sport/sponsoring scene gathered at sport.forum.schweiz at Lucerne's Culture and Convention Centre. The two-day convention provided around 560 visitors with high-quality presentations and excellent networking opportunities.
Swisscom Event & Media Solutions co-presented the event and was responsible for the production of a highlights video.