TAG Heuer organised the first concert to be held at an altitude of 3,471 metres. The Jungfraujoch served as the spectacular stage for the Chinese TAG Heuer ambassador and musician G.E.M, who got the audience rocking on top of the mountain.
As the overall project manager of this unusual event, we were responsible for the visual concept and for producing the video news reel, the highlights trailer and the media relations campaign for North America and Asia.
We also set up a powerful WLAN network to ensure that the audio and video recordings could be edited on site and distributed online and via satellite.
The video news reel has reached more than 70 million TV viewers so far.