Scan Trust’s solution protects brand owners and authors against counterfeits. It is based on a QR-code that can be placed on the packaging or on the product. The code guarantees the product’s authenticity. The customer can scan the code with a smartphone app and retrieve further information about the product. The customer information generated in this way is forwarded to the producer, which can evaluate the consumer behaviour and optimise its product thanks to the data.
"This programme offers far more than a Silicon Valley crash course. This is a business development trip focused on the start-up, which provides great value, both in terms of new commercial opportunities as well as in strategic insights."
Justin Piccard, Scantrust