The Swiss Digital Transformation Award, 7 April, Zurich“Digitalisation takes place in our minds and in the small things”
In April, the Swiss Digital Transformation Award will be presented for the second time. Three questions for Milos Radovic, Senior Business Developer Digital Innovations Swisscom.
There are already so many awards, so why do we need another one?
Good question. For one thing, it is important to show that many Swiss companies have already started the digitalisation process – and that many are somewhat out of their depth. The award aims to show that you can also take small steps. It is also a way of showing appreciation for all those who are doing something. On the other hand, the objective is to show that digitalisation is not just a technological movement, but a transformation and therefore a cultural matter.
What does Swisscom have to do with this?
The digitalisation tsunami hit Swisscom years ago, with WhatsApp and broadband Internet, for example. We have gained experience that we want to pass on. However, we too need to keep developing all the time. This is why we are on the jury, together with other digital experts. For each award, a Digital Maturity and Transformation Model study will be performed, a kind of test for companies that shows them where they stand when it comes to digitalisation. We always try to incorporate our input here.
What has surprised you the most recently when it comes to digital development in Swiss business?
The negative: many companies are putting surprisingly little thought into this subject and are not doing much yet; we are followers, at best.
The positive: a digitalisation groove is slowly emerging, and we can make use of this. There are good initiatives, such as Zurich Digital 2025, and a lot is happening in the world of start-ups. The Swiss Federal Institutes of Technology in Zurich (ETH) and Lausanne (EPFL) are investing a lot of money in projects that are yielding good results. Digitalisation takes place in our minds and in the small things, and some institutions, including SMEs, are taking interesting and unconventional paths.