Wolf tests

BlackBerry is back!

Resurrected: why the BlackBerry Priv is impressing again .

Peter Wolf

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Back when mobile phones were capable of very little and the BlackBerry already allowed mobile e-mailing and calendar management, you could consider yourself lucky if your company provided you with this means of accelerating productivity. Privately, it wasn’t even possible to use the BlackBerry – a server maintained by corporate IT was required. The black device with the scroll wheel was a real status symbol. And not only did it have the best in-built keypad available at the time, it also used data and energy sparingly and was considered to be very secure and robust.


Those who now have the new BlackBerry can also be happy – but for different reasons.


Practical: the removeable keypad is also a touchpad.


Astonishingly, the physical keypad – which I, as a BlackBerry veteran, have missed the most on all my other smartphones – isn’t even the main argument. It is still as good as ever for typing (after all, back then I wrote all my articles on the BB), but the virtual keyboard with its predicitve text suggestions can also be used just fine.

Those who now have the new BlackBerry can be happy – but for different reasons than before.

There are other reasons that speak for the slide-out keyboard: it makes the phone longer. In addition, it can be used as a touchpad. Together, these two features ensure that you can scroll through long e-mails, lists or websites without covering the image on the screen with your fingers. Furthermore, it also makes it easier to enter shortcuts, passwords or short texts.


Innovative: the clever password protection with a combination of images and numbers.


With its curved edges, the OLED screen looks modern and feels good in your hand.


And the fact that the loudspeaker is on the front of the casing, directly below the keyboard so that you do not cover it when holding the phone in your hand, is another plus. But that’s enough about the exterior features.


The interior is impressive, too.

When it comes to the interior features, a lot has changed: the BlackBerry Priv has dispensed with its own operating system and now runs on Android. First and foremost, this means that, for the first time, BlackBerry users can choose from a sufficient range of good apps! Nevertheless, users are not deserted when it comes to security: the on-board app “DTEK by BlackBerry” assesses the device’s security status, explains the verdict and provides recommendations as to where improvements can be made.


Secure: the “DTEK by BlackBerry” app continually monitors the security status.


The excellent BlackBerry Messenger BBM, which is now also available for other operating systems, and the BlackBerry Hub, which bundles and displays messages from all manner of sources, have been retained from previous models.


The Swisscom extra tip

Mobile Security enables you to access your applications and data securely at any time and from any location. Swisscom analyses your business requirements and reduces the integration of smartphones and tablets to the relevant aspects. For secure use, Swisscom then derives solution proposals from this with suitable technologies. This includes secure integration of mobile devices in your company, protected access to business-critical applications, and secure use of private and business data on a device.

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Peter Wolf

has been involved with technology for as long as he can remember. For many years, he was a trend scout and social media expert at Ringier. He currenty works part time at e-foresight and thus came into contact with the Swisscom team in spring 2014. He also writes regular columns and app tests for various publications.