Why has Swisscom developed a feedback tool?
Michael Baeriswyl: Just for fun! (laughs) Being fast and agile is vital for our survival. At Swisscom, we now need to bring products onto the market at a much faster pace than we did previously, but speed alone is no use if the product hasn’t been developed to meet customer re-quirements. This is why we’re getting feedback from the customers during the development process. Looping, our new feedback tool, makes it possible to obtain feedback quickly and easily. This means we save time and money, minimise risks and get to know our customers before we even launch a new product.
How can Looping benefit businesses?
Looping allows you to test prototype products and services in advance, so that you can find out whether they work and how to develop and improve them further. It’s often difficult to find enough colleagues, specialists or selected customers for qualified feedback within a reasonable time period. With Looping, this challenge becomes child’s play. The tool connects the participants to a feedback community and it overcomes company, departmental and hierarchical boundaries and brings together feedback from designers, consultants, sales staff, technicians and marketing specialists.
Describe the target audience for this application.
The offer is aimed at all businesses who want to stand out from the rest of the market. The new feedback tool is especially popular in the product development, communication, innovation, business development and market research sectors.