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The Swiss television industry is introducing new forms of advertising for time-delayed television viewing. Find out what will change for you and how to avoid advertising on Replay.
TV viewing has changed a lot in recent years. Growing numbers of people are using Replay and thus avoiding TV ads. To combat this, the TV channels have decided to introduce new forms of advertising for delayed viewing to keep Replay TV available to customers.
As a result, a new common tariff (GT12) has been in force since 1 January 2022. It means all national and regional TV broadcasters (such as Swisscom, Sunrise or Zattoo) will thus have to introduce Replay advertising, from 4 October 2022. The advertising will be broadcast by 19 channels initially – mainly German-speaking Swiss and German commercial broadcasters.
The current M, L and X TV subscription lets you watch TV content that has been broadcast up to 7 days previously, and thus also skip adverts.
In the future, however, if you watch TV with a time delay (recordings, Live Pause and Replay TV), you will still see adverts. To avoid this, with blue TV M, L or X you can add the new Replay Comfort option for CHF 6.90/month that lets you watch Replay without advertising and can also skip ad breaks on a further 80 channels with pinpoint accuracy.
In the future, these 19 channels will broadcast advertising with Replay:
3+
4+
5+
6+
NICK Schweiz/ 7+ Family
S1
TV24
TV25
VOX
NITRO
RTL
RTLZWEI
ProSieben
SAT.1
kabel eins
ProSieben MAXX
SAT. 1 GOLD
SIXX
Puls 8
All Swisscom TV subscriptions that include the 7-day Replay function will be affected. You will see Replay ads in the future with the following subscriptions:
Start ad: a 7-second commercial at the start of a Replay TV show or recording. A countdown at the bottom right of the screen shows how long is left.
Fast forward ad (FFA): max 130s commercials when you want to skip an ad break or jump forward in a Replay TV show or recording.
Pause ad: A static advertising image when you press pause (live and Replay TV).
No, Replay ads will be displayed (probably from mid-November) on all devices (smartphone, tablet, computer, laptop, smart TV).
If you would prefer not to see any ads and want to skip forward during your shows as usual, with blue TV M, L or X you can add the new Replay Comfort option for CHF 6.90/month in future. With this option, you can watch Replay without advertising and can also skip standard ad breaks on a further 80 channels with pinpoint accuracy.
Our tip: with blue Play you can enjoy films and TV content from well-known media libraries free of charge and without advertising. blue Play is automatically included in the blue TV M, L and X subscriptions.
You can subscribe to the option from 4.10.22 at the earliest – ideally directly on the TV screen, as soon as the first Replay ad appears. Only order the option when the Replay ad appears on your TV screen. This way you will avoid unnecessary costs.
You will need one of the following TV subscriptions to add the option:
You can cancel the option with a notice period of 30 days at the end of the month – online in My Swisscom(opens in new tab), via the hotline or in the Shop. There is no minimum contract period.