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Smartphone discount plus an additional 30% off on accessories.
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The most powerful iPhone
Discover the impressive power of iPhone 17 Pro with an aluminum unibody design crafted for exceptional durability and style. Experience technology at a whole new level.
Camera system innovation
Create fantastic images with the ultimate Pro camera system, featuring 48 MP sensors and an 8x optical zoom. Your photography is redefined with the 18 MP Center Stage front camera experience.
Maximum performance
The A19 Pro Chip ensures lightning-fast performance with vapor cooling, while iOS 26 delivers a magical user experience. Enjoy longer battery life and innovative safety features.
Stay connected
Remain optimally connected with Wi-Fi 7, 5G, and Bluetooth 6, along with flexible and secure eSIM technology. Benefit from privacy and comfort at the highest level.
| Internal Storage Size | 256 GB |
|---|---|
| Megapixel Camera | 48 MP |
| Display Resolution | 2622 X 1209 px |
| SAR Value | 1.49 W/kg |
| Weight | 0.204 kg |
| Display Size | 6.3 inch |
| Operating System | Apple iOS |
| Dimension | 149.6 X 71.5 X 8.2 mm |
| How to save 750.– | ||
|---|---|---|
| Original device price | 1'099.– |
|
| Discount when you take out a blue Mobile L subscription | -300.– |
|
| Buyback credit (iPhone 15 Pro 256GB in perfect condition) | -450.– |
|
| Your device price | 349.– |
|
Note: The buyback discount shown is for a iPhone 15 Pro 256GB in perfect condition. Do you have a different model or a device in a different condition? No problem! You can find the exact value of your return device and your potential savings here(opens in new tab).


Innovative design for exceptional pro performance.

6.9” iPhone 17 Pro Max
6.3” iPhone 17 Pro
Heat-forged aluminum unibody.

18MP Center Stage front camera.
Smarter group selfies.
And so much more.


The ultimate pro camera system.
All 48MP Fusion rear cameras. With 8x optical-quality zoom.
18MP Center Stage front camera.
Smarter group selfies.
And so much more.

A19 Pro chip. Vapor cooled.
Lightning fast.
A19 Pro chip.
Vapor cooled. Lightning fast.


Breakthrough
battery life.
Up to
8 hours
video playback on iPhone 17 Pro
Up to
14 hours
video playback on iPhone 17 Pro Max
Up to
2 hours
video playback on iPhone 17 Pro
Up to
8 hours
video playback on iPhone 17 Pro Max
Up to
11 hours
video playback on iPhone 17 Pro
Up to
17 hours
video playback on iPhone 17 Pro Max
Up to
8 hours
video playback on iPhone 17 Pro
Up to
14 hours
video playback on iPhone 17 Pro Max
Up to
2 hours
video playback on iPhone 17 Pro
Up to
8 hours
video playback on iPhone 17 Pro Max
Up to
11 hours
video playback on iPhone 17 Pro
Up to
17 hours
video playback on iPhone 17 Pro Max
Up to
9 hours
video playback on iPhone 17 Pro
Up to
15 hours
video playback on iPhone 17 Pro Max
Up to
3 hours
video playback on iPhone 17 Pro
Up to
9 hours
video playback on iPhone 17 Pro Max
Up to
12 hours
video playback on iPhone 17 Pro
Up to
18 hours
video playback on iPhone 17 Pro Max
iOS. New look. Even more magic. Built for Apple Intelligence.
iOS. New look. Even more magic. Built for Apple Intelligence.
Apple Intelligence available in select languages.

iOS. New look. Even more magic. Built for Apple Intelligence.
Apple Intelligence available in select languages.


eSIM. Flexible. Secure. Seamless.

Storage options from 256GB to 2TB.
A few ways iPhone 17 Pro gives you more.

Forged aluminum unibody design
Up to
8 more
hours
video playback
Up to
8 more
hours
video playback
Up to
8 more
hours
video playback
48MP rear cameras and Camera Control

Up to
50%
faster
GPU performance
Ceramic Shield 2
3x more scratch resistant

18MP Center Stage front camera


Forged aluminum unibody design
Up to
2 more
hours
video playback
Up to
2 more
hours
video playback
Up to
2 more
hours
video playback
48MP rear cameras and Camera Control

Up to
50%
faster
GPU performance
Ceramic Shield 2
3x more scratch resistant

18MP Center Stage front camera


Forged aluminum unibody design
Up to
11 more
hours
video playback
Up to
11 more
hours
video playback
Up to
11 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2x
faster
GPU performance
18MP Center Stage front camera

Pro display with ProMotion up to 120Hz

Forged aluminum unibody design
Up to
8 more
hours
video playback
Up to
8 more
hours
video playback
Up to
8 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2x
faster
GPU performance
18MP Center Stage front camera


Record video in 4K 120 fps Dolby Vision

Forged aluminum unibody design
Up to
2 more
hours
video playback
Up to
2 more
hours
video playback
Up to
2 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2x
faster
GPU performance
18MP Center Stage front camera


Record video in 4K 120 fps Dolby Vision

Forged aluminum unibody design
Up to
11 more
hours
video playback
Up to
11 more
hours
video playback
Up to
11 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2.2x
faster
GPU performance
18MP Center Stage front camera

Pro display with ProMotion up to 120Hz

Forged aluminum unibody design
Up to
9 more
hours
video playback
Up to
9 more
hours
video playback
Up to
9 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2.2x
faster
GPU performance
18MP Center Stage front camera


Record video in 4K 120 fps Dolby Vision

Forged aluminum unibody design
Up to
3 more
hours
video playback
Up to
3 more
hours
video playback
Up to
3 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2.2x
faster
GPU performance
18MP Center Stage front camera


Record video in 4K 120 fps Dolby Vision

Forged aluminum unibody design
Up to
12 more
hours
video playback
Up to
12 more
hours
video playback
Up to
12 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2.5x
faster
GPU performance
18MP Center Stage front camera

Pro display with ProMotion up to 120Hz
The most powerful iPhone
Discover the impressive power of iPhone 17 Pro with an aluminum unibody design crafted for exceptional durability and style. Experience technology at a whole new level.
Camera system innovation
Create fantastic images with the ultimate Pro camera system, featuring 48 MP sensors and an 8x optical zoom. Your photography is redefined with the 18 MP Center Stage front camera experience.
Maximum performance
The A19 Pro Chip ensures lightning-fast performance with vapor cooling, while iOS 26 delivers a magical user experience. Enjoy longer battery life and innovative safety features.
Stay connected
Remain optimally connected with Wi-Fi 7, 5G, and Bluetooth 6, along with flexible and secure eSIM technology. Benefit from privacy and comfort at the highest level.
| Internal Storage Size | 256 GB |
|---|---|
| Megapixel Camera | 48 MP |
| Display Resolution | 2622 X 1209 px |
| SAR Value | 1.49 W/kg |
| Weight | 0.204 kg |
| Display Size | 6.3 inch |
| Operating System | Apple iOS |
| Dimension | 149.6 X 71.5 X 8.2 mm |
You can send ordered items back by post in the original, sealed and unopened packaging within 14 days, free of charge. It is not possible to return items if the original packaging has been opened or is no longer sealed, or if the 14-day period has expired.
* Apple iPhone 17 Pro 256GB for CHF 799.– (device price without subscription CHF 1099.–) with a new subscription/renewal of a blue Mobile L plan (CHF 99.90.–/month) or inOne mobile premium plan (CHF 200.–/month). Minimum contract duration of 24 months each, activation fee of CHF 59.90.– (waived for online subscriptions). Offer valid while stocks last, but no later than 11.01.2026.
Plus, a CHF 50.– trade-in bonus when you return your old Apple iPhone (minimum value CHF 1.–) via Buyback by 25.01.2026 & the amount for the device return depends on the returned smartphone and its condition, e.g., CHF 400.– for an iPhone 15 Pro 256GB in perfect condition.
* If you purchase an Apple iPhone 17 Pro at the same time in the Swisscom Online Shop, you can benefit from additional discounts on selected accessories. Discounts on accessories are only displayed in the shopping basket. Offers only valid when purchasing an Apple iPhone 17 Pro at the same time in the Swisscom Online Shop until 11 January 2026 and while stocks last.