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Your most powerful iPhone
Experience the power of iPhone 17 Pro Max with an aluminum unibody design, created for exceptional performance. From the Unibody to astonishing battery life - a masterpiece of technology.
Professional Camera System
Leverage the ultimate Pro camera system with 48 MP and an 8x optical zoom. Get creative with the 18 MP Center Stage front camera for impressive group photos and Dual Capture video. Your photography at its finest.
Performance at its peak
With the A19 Pro Chip and Vapor Cooling, enjoy remarkable power and speed. Discover powerful features like iOS 26 for more personalization, from customization to enhanced security.
Stay Connected
With Wi-Fi 7, 5G, and Bluetooth 6, stay well and quickly connected. Experience flexible eSIM technology and enjoy comprehensive security and comfort.
| Internal Storage Size | 256 GB |
|---|---|
| Megapixel Camera | 48 MP |
| Display Resolution | 2868 X 1320 px |
| SAR Value | 1.49 W/kg |
| Weight | 0.231 kg |
| Display Size | 6.9 inch |
| Operating System | Apple iOS |
| Dimension | 163 X 77.6 X 8.2 mm |
| How to save 600.– | ||
|---|---|---|
| Original device price | 1'199.– |
|
| Discount when you take out a blue Mobile L subscription | -200.– |
|
| Buyback credit (iPhone 15 Pro Max 256GB in perfect condition) | -400.– |
|
| Your device price | 599.– |
|
Note: The buyback discount shown is for a iPhone 15 Pro Max 256GB in perfect condition. Do you have a different model or a device in a different condition? No problem! You can find the exact value of your return device and your potential savings here(opens in new tab).


Innovative design for exceptional pro performance.

6.9” iPhone 17 Pro Max
6.3” iPhone 17 Pro
Heat-forged aluminum unibody.

18MP Center Stage front camera.
Smarter group selfies.
And so much more.


The ultimate pro camera system.
All 48MP Fusion rear cameras. With 8x optical-quality zoom.
18MP Center Stage front camera.
Smarter group selfies.
And so much more.

A19 Pro chip. Vapor cooled.
Lightning fast.
A19 Pro chip.
Vapor cooled. Lightning fast.


Breakthrough
battery life.
Up to
8 hours
video playback on iPhone 17 Pro
Up to
14 hours
video playback on iPhone 17 Pro Max
Up to
2 hours
video playback on iPhone 17 Pro
Up to
8 hours
video playback on iPhone 17 Pro Max
Up to
11 hours
video playback on iPhone 17 Pro
Up to
17 hours
video playback on iPhone 17 Pro Max
Up to
8 hours
video playback on iPhone 17 Pro
Up to
14 hours
video playback on iPhone 17 Pro Max
Up to
2 hours
video playback on iPhone 17 Pro
Up to
8 hours
video playback on iPhone 17 Pro Max
Up to
11 hours
video playback on iPhone 17 Pro
Up to
17 hours
video playback on iPhone 17 Pro Max
Up to
9 hours
video playback on iPhone 17 Pro
Up to
15 hours
video playback on iPhone 17 Pro Max
Up to
3 hours
video playback on iPhone 17 Pro
Up to
9 hours
video playback on iPhone 17 Pro Max
Up to
12 hours
video playback on iPhone 17 Pro
Up to
18 hours
video playback on iPhone 17 Pro Max
iOS. New look. Even more magic. Built for Apple Intelligence.
iOS. New look. Even more magic. Built for Apple Intelligence.
Apple Intelligence available in select languages.

iOS. New look. Even more magic. Built for Apple Intelligence.
Apple Intelligence available in select languages.


eSIM. Flexible. Secure. Seamless.

Storage options from 256GB to 2TB.
A few ways iPhone 17 Pro gives you more.

Forged aluminum unibody design
Up to
8 more
hours
video playback
Up to
8 more
hours
video playback
Up to
8 more
hours
video playback
48MP rear cameras and Camera Control

Up to
50%
faster
GPU performance
Ceramic Shield 2
3x more scratch resistant

18MP Center Stage front camera


Forged aluminum unibody design
Up to
2 more
hours
video playback
Up to
2 more
hours
video playback
Up to
2 more
hours
video playback
48MP rear cameras and Camera Control

Up to
50%
faster
GPU performance
Ceramic Shield 2
3x more scratch resistant

18MP Center Stage front camera


Forged aluminum unibody design
Up to
11 more
hours
video playback
Up to
11 more
hours
video playback
Up to
11 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2x
faster
GPU performance
18MP Center Stage front camera

Pro display with ProMotion up to 120Hz

Forged aluminum unibody design
Up to
8 more
hours
video playback
Up to
8 more
hours
video playback
Up to
8 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2x
faster
GPU performance
18MP Center Stage front camera


Record video in 4K 120 fps Dolby Vision

Forged aluminum unibody design
Up to
2 more
hours
video playback
Up to
2 more
hours
video playback
Up to
2 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2x
faster
GPU performance
18MP Center Stage front camera


Record video in 4K 120 fps Dolby Vision

Forged aluminum unibody design
Up to
11 more
hours
video playback
Up to
11 more
hours
video playback
Up to
11 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2.2x
faster
GPU performance
18MP Center Stage front camera

Pro display with ProMotion up to 120Hz

Forged aluminum unibody design
Up to
9 more
hours
video playback
Up to
9 more
hours
video playback
Up to
9 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2.2x
faster
GPU performance
18MP Center Stage front camera


Record video in 4K 120 fps Dolby Vision

Forged aluminum unibody design
Up to
3 more
hours
video playback
Up to
3 more
hours
video playback
Up to
3 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2.2x
faster
GPU performance
18MP Center Stage front camera


Record video in 4K 120 fps Dolby Vision

Forged aluminum unibody design
Up to
12 more
hours
video playback
Up to
12 more
hours
video playback
Up to
12 more
hours
video playback
48MP rear cameras and Camera Control

Up to
2.5x
faster
GPU performance
18MP Center Stage front camera

Pro display with ProMotion up to 120Hz
Your most powerful iPhone
Experience the power of iPhone 17 Pro Max with an aluminum unibody design, created for exceptional performance. From the Unibody to astonishing battery life - a masterpiece of technology.
Professional Camera System
Leverage the ultimate Pro camera system with 48 MP and an 8x optical zoom. Get creative with the 18 MP Center Stage front camera for impressive group photos and Dual Capture video. Your photography at its finest.
Performance at its peak
With the A19 Pro Chip and Vapor Cooling, enjoy remarkable power and speed. Discover powerful features like iOS 26 for more personalization, from customization to enhanced security.
Stay Connected
With Wi-Fi 7, 5G, and Bluetooth 6, stay well and quickly connected. Experience flexible eSIM technology and enjoy comprehensive security and comfort.
| Internal Storage Size | 256 GB |
|---|---|
| Megapixel Camera | 48 MP |
| Display Resolution | 2868 X 1320 px |
| SAR Value | 1.49 W/kg |
| Weight | 0.231 kg |
| Display Size | 6.9 inch |
| Operating System | Apple iOS |
| Dimension | 163 X 77.6 X 8.2 mm |
You can send ordered items back by post in the original, sealed and unopened packaging within 14 days, free of charge. It is not possible to return items if the original packaging has been opened or is no longer sealed, or if the 14-day period has expired.
* Apple iPhone 17 Pro Max 256GB for CHF 999.– (device price without subscription CHF 1199.–) with a new subscription/renewal of a blue Mobile L plan (CHF 99.90.–/month) or inOne mobile premium plan (CHF 200.–/month). Minimum contract duration of 24 months each, activation fee of CHF 59.90.– (waived for online subscriptions). Offer valid while stocks last, but no later than 25.01.2026.
In addition, credit for the return of your old device, the amount of which depends on the smartphone returned and its condition, e.g. CHF 500.– for an iPhone 15 Pro Max 256GB in perfect condition.