Pro further.
Additional service
Easy Protection
Protect your mobile phone against drop, display and water damage and misuse following theft.
Highlights
- eSIM for secure and seamless connectivity
- 6.3" Super Retina XDR display
- ProMotion technology
- Always-On display
- Aluminum Unibody design
- A20 Pro chip with 7-core GPU
- Pro camera system with variable aperture
- Up to 8x optical zoom
- 4K video recording at 120 fps
- 18MP Center Stage front camera
- Follow mode for photos and video calls
- Up to 34 hours video playback
- Wireless charging with MagSafe
Product description
Four brilliant colors. A rugged design
Built to last, with an aluminum Unibody design and color-matched glass on the back for a more unified look.
Immersive Pro display
A 6.3" Super Retina XDR display. Brighter. Less glare. And with ProMotion up to 120 Hz.
Rugged Ceramic Shield
On the front and back – built to last. With Ceramic Shield on the back and Ceramic Shield 2 on the front, offering 3x better scratch resistance than iPhone 16 Pro.
The ultimate Pro camera system
48MP Fusion Main camera with variable aperture for even better photos and videos in low light and stunning depth of field. Customizable Pro controls. And 8x optical-quality zoom.
18MP Center Stage front camera
For flexible framing. Fit more people in the shot. Dual Capture video from the front and back cameras. And more.
A20 Pro chip
A true AI powerhouse – with a next-generation vapor chamber and a dual 16-core Neural Engine. Up to 40% better GPU performance than iPhone 17 Pro. Specially built for AI.
A big leap in battery life
Up to 3 hours more video playback than iPhone 17 Pro. Up to 24 hours of use on a single charge. Faster wired charging, up to 50% in about 15 minutes with a compatible adapter.
Siri AI. Your AI assistant
Siri AI is an even more capable and personal AI assistant. Ask open-ended questions, capture ideas on the go, and more.
Important safety features
With Crash Detection, iPhone can detect a severe car crash and call for help when you can't.
Stay connected almost anywhere
With fast, secure connectivity via Wi-Fi 7, 5G networks, and Bluetooth 6.
eSIM. Flexible. Secure. Seamless.
The built-in eSIM offers secure connectivity without a physical SIM card − perfect when you're traveling abroad.
Privacy
With Face ID, you can securely unlock your iPhone, sign in, and pay.
Product properties
| Screen size | 16 cm (6.3") |
|---|---|
| Display Type | Super Retina XDR |
| Screen resolution | 2622 x 1206 pixels |
| Brightness | 1000 cd/m² |
| Pixel Density | 460 ppi |
| Protection Glass Type | Ceramic Shield 2 |
| Internal storage capacity | 256 GB |
| Expandable Storage | Not supported |
| Processor | Apple A20 Pro |
| Rear Camera Resolution | 48 MP |
| Front Camera Resolution | 18 MP |
| Number of Rear Cameras | Triple camera |
| Zoom Type (Optical) | 16x |
| Zoom Type (Digital) | 40x |
| OIS Support | Optical Image Stabilization (OIS) |
| Video Recording Resolution | 3840 x 2160 pixels |
| Charging Port Type | USB Type-C |
| Fast Charging Technology | Yes |
| Wireless Charging | Yes |
| Mobile Network Generation | 5G |
| Wi-Fi Standard | Wi-Fi 7 (802.11be) |
| Bluetooth Version | 6.0 |
| Dual SIM Support | Dual SIM |
| SIM Card Type | NanoSIM + eSIM |
| NFC | Yes |
| GPS | Yes |
| Operating System | iOS 27 |
| Voice / AI Assistant | Apple Siri |
| On-device AI Features | Yes |
| Fingerprint Reader | No |
| Face Recognition | Yes |
| Dimensions (WxDxH) | 71.9 mm x 8.75 mm x 150 mm |
| Weight | 211 g |
| Water/Dust Resistance | IP68 |
Scope of delivery
- Apple iPhone 18 Pro 256GB Burgundy
- Charging cable
Your device discount
| How to save 700.– | ||
|---|---|---|
| Original device price | 1'199.– |
|
| Discount when you take out a blue Mobile L subscription | -200.– |
|
| Buyback credit (Apple iPhone 16 Pro 256 GB in perfect condition) | -500.– |
|
| Your device price | 499.– |
|
Note: The buyback discount shown is for a Apple iPhone 16 Pro 256 GB in perfect condition. Do you have a different model or a device in a different condition? No problem! You can find the exact value of your return device and your potential savings here(opens in new tab).
How it works:
- Under the item "Buyback: Looking to sell your old device?", select 'Yes'.
- Calculate the buyback value by entering your old device model and completing the information on its condition.
- The return value of your old appliance will be automatically credited to the final amount.
Buy
-
48MP Fusion Main camera with variable aperture. Improved low light. Impressive depth of field.
-
Ultimate Pro camera system
with custom Pro controls. -
Big leap in battery life.
Up to 29 hours of use per charge on iPhone 18 Pro Max.◊Refer to legal disclaimers.
Up to
1 more hours
of video playback on
iPhone 18 Pro◊Refer to legal disclaimers.Up to
10 more hours
of video playback on
iPhone 18 Pro Max◊Refer to legal disclaimers.Up to
7 more hours
of video playback on
iPhone 18 Pro◊Refer to legal disclaimers.Up to
16 more hours
of video playback on
iPhone 18 Pro Max◊Refer to legal disclaimers.Up to
12 more hours
of video playback on
iPhone 18 Pro◊Refer to legal disclaimers.Up to
21 more hours
of video playback on
iPhone 18 Pro Max◊Refer to legal disclaimers.Up to
5 more hours
of video playback on
iPhone 18 Pro◊Refer to legal disclaimers.Up to
14 more hours
of video playback on
iPhone 18 Pro Max◊Refer to legal disclaimers.Up to
11 more hours
of video playback on
iPhone 18 Pro◊Refer to legal disclaimers.Up to
20 more hours
of video playback on
iPhone 18 Pro Max◊Refer to legal disclaimers.Up to
14 more hours
of video playback on
iPhone 18 Pro◊Refer to legal disclaimers.Up to
23 more hours
of video playback on
iPhone 18 Pro Max◊Refer to legal disclaimers.Up to
5 more hours
of video playback on
iPhone 18 Pro◊Refer to legal disclaimers.Up to
14 more hours
of video playback on
iPhone 18 Pro Max◊Refer to legal disclaimers. -
Faster
wired charging.◊Refer to legal disclaimers.Faster wired charging.◊Refer to legal disclaimers.
Up to
50% in around
15 minuteswith compatible power adapter◊Refer to legal disclaimers.
Up to
7 hours of video playback on a 5‑minute charge
with compatible power adapter◊Refer to legal disclaimers.
-
Four gorgeous colors.
Two great sizes. One durable aluminum design.
-
A20 Pro chip. Next‑generation vapor chamber. Dual 16‑core Neural Engine. Total AI powerhouse.
Up to
30% faster
6‑core CPU
Up to
80% faster
7‑core GPU
Up to
30% faster
6‑core CPU
Up to
80% faster
7‑core GPU
Up to
30% faster
6‑core CPU
Up to
2x faster
7‑core GPU
Up to
50% faster
6‑core CPU
Up to
2.1x faster
7‑core GPU
Up to
50% faster
6‑core CPU
Up to
2.1x faster
7‑core GPU
Up to
60% faster
6‑core CPU
Up to
2.8x faster
7‑core GPU
Up to
60% faster
6‑core CPU
Up to
2.8x faster
7‑core GPU
-
Redesigned Dynamic Island.
See even more at a glance.
-
Built to last with Ceramic Shield
front and back.
Worth the upgrade? You bet.
Here’s what you get with iPhone 18 Pro:
-
48MP Fusion Main camera with variable aperture and 8x optical-quality zoom
-
Up to 30% faster 6‑core CPU
-
Up to
1 more
hours
of video playback◊Refer to legal disclaimers.
-
Up to
50% charge
in around 15 minutes with compatible adapter◊Refer to legal disclaimers.
-
18MP Center Stage front camera and Smart Group Selfies
-
Siri AI with more expressive voices and systemwide dictation◊Refer to legal disclaimers.
Here’s what you get with iPhone 18 Pro:
-
48MP Fusion Main camera with variable aperture and 8x optical-quality zoom
-
Up to 30% faster 6‑core CPU
-
Up to
7 more
hours
of video playback◊Refer to legal disclaimers.
-
Up to
50% charge
in around 15 minutes with compatible adapter◊Refer to legal disclaimers.
-
18MP Center Stage front camera and Smart Group Selfies
-
Siri AI with more expressive voices and systemwide dictation◊Refer to legal disclaimers.
Here’s what you get with iPhone 18 Pro:
-
48MP Fusion Main camera with variable aperture and 8x optical-quality zoom
-
Up to 30% faster 6‑core CPU
-
Up to
12 more
hours
of video playback◊Refer to legal disclaimers.
-
Up to
50% charge
in around 15 minutes with compatible adapter◊Refer to legal disclaimers.
-
18MP Center Stage front camera and Smart Group Selfies
-
Siri AI with more expressive voices and systemwide dictation◊Refer to legal disclaimers.
Here’s what you get with iPhone 18 Pro:
-
48MP Fusion Main camera with variable aperture and 8x optical-quality zoom
-
Up to 50% faster 6‑core CPU
-
Up to
5 more
hours
of video playback◊Refer to legal disclaimers.
-
Up to
50% charge
in around 15 minutes with compatible adapter◊Refer to legal disclaimers.
-
18MP Center Stage front camera and Smart Group Selfies
-
Siri AI with more expressive voices and systemwide dictation◊Refer to legal disclaimers.
Here’s what you get with iPhone 18 Pro:
-
48MP Fusion Main camera with variable aperture and 8x optical-quality zoom
-
Up to 50% faster 6‑core CPU
-
Up to
11 more
hours
of video playback◊Refer to legal disclaimers.
-
Up to
50% charge
in around 15 minutes with compatible adapter◊Refer to legal disclaimers.
-
18MP Center Stage front camera and Smart Group Selfies
-
Siri AI with more expressive voices and systemwide dictation◊Refer to legal disclaimers.
Here’s what you get with iPhone 18 Pro:
-
48MP Fusion Main camera with variable aperture and 8x optical-quality zoom
-
Up to 60% faster 6‑core CPU
-
Up to
14 more
hours
of video playback◊Refer to legal disclaimers.
-
Up to
50% charge
in around 15 minutes with compatible adapter◊Refer to legal disclaimers.
-
18MP Center Stage front camera and Smart Group Selfies
-
Siri AI with more expressive voices and systemwide dictation◊Refer to legal disclaimers.
Here’s what you get with iPhone 18 Pro:
-
48MP Fusion Main camera with variable aperture and 8x optical-quality zoom
-
Up to 60% faster 6‑core CPU
-
Up to
5 more
hours
of video playback◊Refer to legal disclaimers.
-
Up to
50% charge
in around 15 minutes with compatible adapter◊Refer to legal disclaimers.
-
18MP Center Stage front camera and Smart Group Selfies
-
Siri AI with more expressive voices and systemwide dictation◊Refer to legal disclaimers.
Compare
Which iPhone is right for you?
iPhone Duo
iPhone 18 Pro Max
iPhone 17
iPhone Duo
iPhone 18 Pro Max
iPhone 17
Choose models to compare.
Images
Finish
Star White, Night Sky
Burgundy, Glacier, Silver, Black
Lavender, Sage, Mist Blue, White, Black
Buy
Quick look
7.6”
7.6‑inch Super Retina XDR folding display with nano‑texture◊Refer to legal disclaimers.
5.4‑inch Super Retina XDR outer display◊Refer to legal disclaimers.
ProMotion technology
Always‑On display
Dynamic Island
6.9”
Super Retina XDR display◊Refer to legal disclaimers.
Exterior display not applicable
ProMotion technology
Always-On display
Dynamic Island
6.3”
Super Retina XDR display◊Refer to legal disclaimers.
Exterior display not applicable
ProMotion technology
Always-On display
Dynamic Island
Design
Titanium frame and hinge cover with Ceramic Shield back
Ceramic Shield 2 front,
3x better scratch resistance◊Refer to legal disclaimers.
3x better scratch resistance◊Refer to legal disclaimers.
Aluminum unibody design with Ceramic Shield back
Ceramic Shield 2 front,
3x better scratch resistance◊Refer to legal disclaimers.
3x better scratch resistance◊Refer to legal disclaimers.
Aluminum frame
Ceramic Shield 2 front,
3x better scratch resistance◊Refer to legal disclaimers.
3x better scratch resistance◊Refer to legal disclaimers.
Chip
A20 Pro chip
7‑core GPU
A20 Pro chip
7‑core GPU
A19 chip
5‑core GPU
Battery
Up to 31 hours video playback when using the inner display◊Refer to legal disclaimers.
Up to 44 hours video playback when using the outer display◊Refer to legal disclaimers.
Up to 43 hours video playback◊Refer to legal disclaimers.
Up to 30 hours video playback◊Refer to legal disclaimers.
Front Camera
12MP Center Stage front camera
Tap to zoom and rotate
Center Stage for photos and video calls
Ultra‑stabilized video
Dual Capture
Under‑display FaceTime camera
18MP Center Stage front camera
Tap to zoom and rotate
Center Stage for photos and video calls
Ultra‑stabilized video
Dual Capture
Not applicable
18MP Center Stage front camera
Tap to zoom and rotate
Center Stage for photos and video calls
Ultra‑stabilized video
Dual Capture
Not applicable
Cameras
48MP Dual Fusion camera system
48MP Fusion Main
48MP Fusion Ultra Wide
Telephoto not applicable
Variable aperture not applicable
Pro controls not applicable
Super-high-resolution photos (24MP and 48MP)
Smart Take
Duo Preview
Photographic Styles 3
Dolby Vision up to 4K
at 120 fps
at 120 fps
Smart focus tracking
Cinematic mode effects from video
Improved low‑light video
Next‑generation portraits with Focus and Depth Control
Macro photography
48MP Pro Fusion camera system
48MP Fusion Main with variable aperture
48MP Fusion Ultra Wide
48MP Fusion Telephoto
ƒ/1.48, ƒ/1.8, ƒ/2.8, ƒ/4.0 variable aperture options (Fusion Main)
Pro controls
Super-high-resolution photos (24MP and 48MP)
Smart Take not applicable
Duo Preview not applicable
Photographic Styles 3
Dolby Vision up to 4K
at 120 fps
at 120 fps
Smart focus tracking
Cinematic mode effects from video
Improved low‑light video
Next‑generation portraits with Focus and Depth Control
Macro photography
48MP Dual Fusion camera system
48MP Fusion Main
48MP Fusion Ultra Wide
Telephoto not applicable
Variable aperture not applicable
Pro controls not applicable
Super-high-resolution photos (24MP and 48MP)
Smart Take not applicable
Duo Preview not applicable
Photographic Styles 2
Dolby Vision up to 4K
at 60 fps
at 60 fps
Smart focus tracking not applicable
Cinematic mode not applicable
Improved low-light video not applicable
Next-generation portraits with Focus and Depth Control
Macro photography
Optical Zoom
Optical zoom options
Optical zoom options
Optical zoom options
Apple Intelligence
Apple Intelligence◊Refer to legal disclaimers.
Apple Intelligence◊Refer to legal disclaimers.
Apple Intelligence◊Refer to legal disclaimers.
Peace of Mind
Emergency SOS
Crash Detection◊Refer to legal disclaimers.
Emergency SOS
Crash Detection◊Refer to legal disclaimers.
Emergency SOS
Crash Detection◊Refer to legal disclaimers.
Connectivity
USB-C
Supports USB 3 for up to 20x faster transfers◊Refer to legal disclaimers
USB-C
Supports USB 3 for up to 20x faster transfers◊Refer to legal disclaimers
USB-C
Supports USB 2
Cellular
Superfast 5G cellular◊Refer to legal disclaimers.
Superfast 5G cellular◊Refer to legal disclaimers.
Superfast 5G cellular◊Refer to legal disclaimers.
iPhone and Apple Watch
Apple Watch tracks. iPhone unpacks.
Combining Apple Watch and iPhone opens up a wealth of features that make each device better. Tap into a world of workouts and tailor your training style on your watch or iPhone. Track helpful metrics on your heart, sleep, and vitals with Apple Watch, and then unpack deeper insights on iPhone.◊Refer to legal disclaimers.
Do you still have questions?
All information about the product
Highlights
- eSIM for secure and seamless connectivity
- 6.3" Super Retina XDR display
- ProMotion technology
- Always-On display
- Aluminum Unibody design
- A20 Pro chip with 7-core GPU
- Pro camera system with variable aperture
- Up to 8x optical zoom
- 4K video recording at 120 fps
- 18MP Center Stage front camera
- Follow mode for photos and video calls
- Up to 34 hours video playback
- Wireless charging with MagSafe
Product description
Four brilliant colors. A rugged design
Built to last, with an aluminum Unibody design and color-matched glass on the back for a more unified look.
Immersive Pro display
A 6.3" Super Retina XDR display. Brighter. Less glare. And with ProMotion up to 120 Hz.
Rugged Ceramic Shield
On the front and back – built to last. With Ceramic Shield on the back and Ceramic Shield 2 on the front, offering 3x better scratch resistance than iPhone 16 Pro.
The ultimate Pro camera system
48MP Fusion Main camera with variable aperture for even better photos and videos in low light and stunning depth of field. Customizable Pro controls. And 8x optical-quality zoom.
18MP Center Stage front camera
For flexible framing. Fit more people in the shot. Dual Capture video from the front and back cameras. And more.
A20 Pro chip
A true AI powerhouse – with a next-generation vapor chamber and a dual 16-core Neural Engine. Up to 40% better GPU performance than iPhone 17 Pro. Specially built for AI.
A big leap in battery life
Up to 3 hours more video playback than iPhone 17 Pro. Up to 24 hours of use on a single charge. Faster wired charging, up to 50% in about 15 minutes with a compatible adapter.
Siri AI. Your AI assistant
Siri AI is an even more capable and personal AI assistant. Ask open-ended questions, capture ideas on the go, and more.
Important safety features
With Crash Detection, iPhone can detect a severe car crash and call for help when you can't.
Stay connected almost anywhere
With fast, secure connectivity via Wi-Fi 7, 5G networks, and Bluetooth 6.
eSIM. Flexible. Secure. Seamless.
The built-in eSIM offers secure connectivity without a physical SIM card − perfect when you're traveling abroad.
Privacy
With Face ID, you can securely unlock your iPhone, sign in, and pay.
Product properties
| Screen size | 16 cm (6.3") |
|---|---|
| Display Type | Super Retina XDR |
| Screen resolution | 2622 x 1206 pixels |
| Brightness | 1000 cd/m² |
| Pixel Density | 460 ppi |
| Protection Glass Type | Ceramic Shield 2 |
| Internal storage capacity | 256 GB |
| Expandable Storage | Not supported |
| Processor | Apple A20 Pro |
| Rear Camera Resolution | 48 MP |
| Front Camera Resolution | 18 MP |
| Number of Rear Cameras | Triple camera |
| Zoom Type (Optical) | 16x |
| Zoom Type (Digital) | 40x |
| OIS Support | Optical Image Stabilization (OIS) |
| Video Recording Resolution | 3840 x 2160 pixels |
| Charging Port Type | USB Type-C |
| Fast Charging Technology | Yes |
| Wireless Charging | Yes |
| Mobile Network Generation | 5G |
| Wi-Fi Standard | Wi-Fi 7 (802.11be) |
| Bluetooth Version | 6.0 |
| Dual SIM Support | Dual SIM |
| SIM Card Type | NanoSIM + eSIM |
| NFC | Yes |
| GPS | Yes |
| Operating System | iOS 27 |
| Voice / AI Assistant | Apple Siri |
| On-device AI Features | Yes |
| Fingerprint Reader | No |
| Face Recognition | Yes |
| Dimensions (WxDxH) | 71.9 mm x 8.75 mm x 150 mm |
| Weight | 211 g |
| Water/Dust Resistance | IP68 |
Scope of delivery
- Apple iPhone 18 Pro 256GB Burgundy
- Charging cable
Returns
You can send ordered items back by post in the original, sealed and unopened packaging within 14 days. It is not possible to return items if the original packaging has been opened or is no longer sealed, or if the 14-day period has expired.
Product questions
* Apple iPhone 18 Pro 256 GB for CHF 999.– (device price without subscription CHF 1'199.–) with a new subscription/renewal of a blue Mobile L plan (CHF 101.80.–/month) or inOne mobile premium plan (CHF 201.90/month). Minimum contract duration of 24 months each, activation fee of CHF 59.90.– (waived for online subscriptions). Offer valid while stocks last, but no later than 31.10.2026.
Plus amount for returning the device, the amount of which depends on the smartphone returned and its condition, e.g. CHF 500.– for a iPhone 16 Pro 256 GB in perfect condition.
