Careers in ICT are popular. Amongst young people, there is a growing affinity for digital technology and interest in new media. For several years, the percentage growth rate for apprenticeship positions in IT or mediamatics has run into double figures. However, this is still not enough to fulfil the growing demand for ICT professionals. To keep pace with the rapidly developing digital environment, skilled ICT personnel are essential. This is also the case for Swisscom. “ICT apprentices are crucial to our business. We take our responsibility seriously and are offering 42 IT professionals and 62 mediamaticians the opportunity to start their careers in the world of ICT. At the same time, we are helping to reduce the shortage of skilled professionals,” says Marc Marthaler, Head of Next Generation at Swisscom. In addition, 19 school leavers will begin the two-year “Way up” apprenticeship as IT specialists and mediamaticians this summer. Successful completion of this training course gives direct entry to a university of applied science.