Swisscom is completing the organisational set-up introduced in 2025 following the acquisition of Vodafone Italia. In line with the governance already in place for the Italian business, Swisscom has appointed a dedicated CEO and CFO for the Swiss business, with Dirk Wierzbitzki and Rolf Stettler taking up these roles on 1 January 2027.
As Group CEO, Christoph Aeschlimann will continue to provide strategic leadership across Swisscom's two core markets, Switzerland and Italy. He will be able to focus even more strongly on strategy, transformation, innovation, key stakeholder relationships and the long-term development of Swisscom as a whole.
Dirk Wierzbitzki, the designated CEO of Swisscom Switzerland, joined Swisscom in 2010. Since 2016, he has headed the Residential Customers division and has been a member of the Executive Committee of Swisscom Switzerland. A dual German-Swiss national, he previously worked in various management positions at Vodafone. Michel Siegenthaler, currently Head of Shops & Retail, will succeed Dirk Wierzbitzki as Head of Residential Customers.
The Finance organisation is being adjusted accordingly: as Group CFO, Eugen Stermetz will hold overall financial responsibility for the Group, Switzerland and Italy, while Rolf Stettler, currently Head of Finance Switzerland, will take on full operational responsibility for the financial leadership of Swisscom Switzerland as CFO. In their new roles, both Michel Siegenthaler and Rolf Stettler will become members of the Executive Committee Swisscom Switzerland.
After almost a decade at the helm of the Business Customers division, Urs Lehner and Swisscom have jointly concluded that the time is right for a leadership transition. Effective 1 September, Thomas Wettstein, Head of Business & IT Solutions and currently Deputy Head of B2B, will assume interim leadership of Swisscom B2B and join the Executive Committee Swisscom Switzerland. The permanent appointment of the Head of B2B will be announced in due course.
Christoph Aeschlimann, CEO Swisscom Group: "I am delighted that Dirk Wierzbitzki will take on the role of CEO of Swisscom Switzerland. With his extensive leadership experience and deep understanding of our customers, the market and our company, I am convinced that he is the right person to lead the Swiss business. At the same time, I would like to thank Urs Lehner for his outstanding contribution to Swisscom. Over the past 15 years, he has played a pivotal role in driving our B2B business forward through major growth, innovation and transformation initiatives, including beem and the Swiss AI Platform. I wish him all the very best for the future."
Michael Rechsteiner, Chairman of the Board of Directors of Swisscom: "With this step, we are strengthening our Swiss home market. Dirk Wierzbitzki, Michel Siegenthaler and Rolf Stettler are strong and experienced Swisscom leaders ensuring stability and continuity in the Swiss market. At the same time, this allows us as a Group to drive our strategic priorities forward with the necessary focus and consistency."