Data security: between aspiration and reality

Data security is becoming a strategic success factor for Swiss companies. Digital transformation, hybrid cloud architectures and an ever-changing threat landscape are increasing the pressure to protect sensitive data effectively, meet compliance requirements and strengthen cyber resilience. 

The latest MSM Study shows how Swiss companies assess their data security posture, which protective measures they have already implemented and where critical gaps remain. Many organisations are investing in data classification, data loss prevention and security awareness, yet blind spots persist in areas such as cloud and AI. This matters because data security is a fundamental prerequisite for the secure deployment of artificial intelligence. 

Find out more about: 

• How Swiss companies rate their maturity in cybersecurity and data security — and where that self-assessment diverges from reality 
• The key risk factors for data security 
• Why Shadow AI represents the next major data security challenge