You are currently registered as a business customer and are in the residential customers area.

To see the offers for business customers, switch to the business customer area.

Call our sales hotline
Opening hours:
Monday till Saturday 8.00 to 20.00


  • Always-On Retina Display
  • Swimproof
  • Temperature sensing
  • Cycle tracking with retrospective ovulation estimates
  • ECG and Blood Oxygen apps
  • Cellular available

Smarter. Brighter. Power.
Our most powerful chip yet in the Apple Watch. A magical new way to use your Watch without touching it. A display that's twice as bright. And now, for the first time, you can choose a CO₂ neutral case and band combination for your Watch.

The new S9 SiP - full power ahead.
The specially designed Apple chip makes the Apple Watch Series 9 even more powerful, intuitive and faster. The new Dual Core CPU has 5.6 billion transistors - 60 per cent more than the S8 chip. A new 4 Core Neural Engine processes machine learning tasks up to two times faster. This makes many innovations possible, such as the new double-tap gesture.

New gesture - Magical. Right down to the fingertips.
Gestures make it even easier to use the Apple Watch - especially when you don't have a hand free. Simply tap your index finger and thumb together twice to answer a call, open a message, play or stop music and more.

2x brighter display - A brilliant breakthrough.
The Series 9's advanced display system increases the maximum brightness up to 2000 nits - twice that of the Series 8, so you can read everything more easily in bright sunlight. It's also better in low light, like when you're at the movies, because it darkens to 1 nit.

Your iPhone. Searched for and precisely found.
The second generation ultra-wideband chip also enables Accurate Search. You are guided directly to your iPhone by being shown the approximate distance and direction it is located. And when you get close, haptic feedback, a beep and a visual indicator guide you right there.

watchOS 10 - Reimagined. Even better.
The update to watchOS 10 brings more to your display than ever before. Virtually every app has been completely redesigned to give you more info at a glance. On any watch face, you can simply rotate the Digital Crown to open the Smart Stack of widgets for relevant and up-to-date information. And with mental health and vision insights, you can now keep an eye on your body and state of mind - right from your wrist.

Internal Storage Size 32 GB
Display Resolution 484 X 396 px
Standby time 18 h
SAR Value 0.12 W/kg
Weight 0.05 kg
Display Size 1.90 inch
Operating System Apple iOS
Dimension 41 mm
  • Apple Watch Series 9 41mm Alu Starl S/M
  • Charging cable
  • Watch Strap

You can send ordered items back by post in the original, sealed and unopened packaging within 14 days, free of charge. It is not possible to return items if the original packaging has been opened or is no longer sealed, or if the 14-day period has expired.

Use your existing mobile phone number for your smartwatch

Multi Device Option Watches & Wearables
Price per option per month 5.–

With Multi Device and your Swisscom mobile subscription, you can use up to 10 additional devices with a SIM card or eSIM at the same time.. And you can still be contacted on the same telephone number any time. When activating the smartwatch, select Apple's “For me” mode to use the new watch with your existing mobile number and a Multi Device option.

  • Use the same number as your main device
  • Connect additional devices directly to the mobile network
  • Stay in touch or stream music on the move
  • Free Multi Device SIM or eSIM profile activation
  • Available as an option with your Swisscom mobile subscription

You don’t need an additional SIM card, simply activate the option directly in the cockpit. > Activate Multi Device (eSIM profile)

- To activate: iPhone 6S or above with the latest  iOS 14 version
- An Swisscom mobile subscription is required to use the Multi Device options

Use a new number for your smartwatch

blue Kids Watch
Price per month 14.90

With the blue Kids Watch subscription, your smartwatch gets its own phone number and you can make calls independently of your smartphone.

  • Calling and SMS: Unlimited in Switzerland
  • Mobile data in Switzerland: 1 GB per month of fast surfing, then unlimited at reduced speed
  • Worldwide every month: 30 min. calls, 300 MB data, 30 SMS
  • Surf speed: 1 Mbit/s download

> Discover now

Stay connected when you’re away from your phone.

Apple Watch, Apple Watch SE, and Apple Watch Ultra cellular models with an active service plan allow you to make calls, send texts, and so much more — all without your iPhone. With International roaming, make calls, send texts, stream music, and get help in an emergency in many of the places your travels take you.1 You can complete a call to emergency services even when you’re traveling abroad just by pressing and holding the side button.2 And now with Family Setup, members of your family who don’t own an iPhone can use Apple Watch.

  1. International roaming coverage is determined by your carrier. Please check with your carrier for details. For a list of supported carriers, see in new tab).
  2. The international emergency calling feature requires an Apple Watch Ultra (Cellular), Apple Watch (GPS + Cellular), or Apple Watch SE (GPS + Cellular) model. For a list of supported countries and regions, see in new tab).

Apple has enabled data and VoLTE roaming with iOS 16.1 or watchOS 9.1 (with Watch Series 4 and SE and later) when using the Multi Device option. (Family Setup currently not available.) To be able to update to watchOS 9.1, the main device must have been updated to iOS 16.1. Data roaming is also available with watchOS 9.1, but is disabled by default.

For VoLTE roaming to work, the following must apply:

  • The customer must be in a country where VoLTE roaming is available. The tariff check(opens in new tab) provides information as to whether or not the roaming partner supports VoLTE.
  • For the Apple Watch VoLTE to allow roaming, the roaming partner must be listed on the eSIM in Apple’s Preferred Operator List(opens in new tab).
  • The main device must not be nearby or must be turned off.

Do you have any questions?

Sales Hotline

0800 555 155    
Mo–Sa 8.00–20.00

Write to us in the chat


Start our live chat

​ Swisscom Shop

Option Watches & Wearables 3 months free of charge

*Activate a new Multi Device Watches & Wearables option with a smartwatch and we will waive the option fee of 5.–/mth for the first three months. The option will be subject to the standard conditions thereafter. Option requires a current, valid Swisscom mobile subscription (e.g. blue Mobile M, CHF 79.90/mth, minimum contract term of 12 months, activation fee of CHF 49.–). Customers can only take advantage of this promotion once.