Video platform for companies
Corporate videos play an increasingly important role in internal and external communication, both live and on-demand. A central video management system enables the consistent management of all video content for all application scenarios with top quality and security.
Videos convey information and emotions – internally for employees and externally for clients and stakeholders. Online video content is consumed quicker and more easily than any other medium. No wonder that video has become the most popular way of communicating all kinds of content in the business world as well. Companies can communicate efficiently, consistently and safely using the power of images, music and language. The combination of moving images and sound enables complex combinations of instructions and explanations to be conveyed emotionally, effectively and in a short space of time – on the internet and the intranet, live and on demand.
A professional video platform is the only way to safely store, efficiently provide and easily manage your company’s video content. This allows you to reach your target groups in a targeted and comprehensive manner. Like documents in a document management system, video content can also be managed optimally using a suitable platform.
… is the indispensable basis for efficient, consistent, high-quality corporate video communication. Synchronising with FTP servers, using SharePoint applications, exchanging download links and sending large files are all things of the past.
... provides an overview of all your video content at all times thanks to centralised administration. This makes it possible to control all your content, fulfilling compliance guidelines and guaranteeing data protection.
... can be used in many ways. Videos can be shared via streaming, webcasting, on-demand, live events or meetings, and are suitable for a wide range of use cases in marketing, HR, training, communications, etc.
... makes high-quality, ad-free, safe content available at any time. Videos can be tailored to target groups and shared using individual access rights. The high level of reliability increases confidence in your company, and your reputation does not suffer as a result of a loss of quality.
... enables video content to be integrated seamlessly into the company’s own infrastructure. With a secure, stable connection, content can be provided on both the internet and intranet without interruption and played to end users with different devices and operating systems.
In internal and external corporate communications, online videos are an important tool for communicating content to all target groups and corporate departments. Videos can be used to present the latest products or services, train staff, and communicate with stakeholders, partners or investors via livestreams and webcasts. Making content available to a narrow user group is just as important as the worldwide streaming of an event or town hall meeting, or the publication of mass media content.
Videos are an efficient and cost-effective training tool. Video content can be used both live and on demand for in-house training courses and corporate learning. New staff can receive video onboarding training following recruitment.
Marketing and PR
Product and brand videos convey both information and complex issues, and the emotions associated with them, in a catchy and efficient manner. This is particularly important in the sales process, as purchasing decisions are not (only) based on facts, but also on emotions.
From instructions for clients to those for internal use, for example on the help desk or for the support department: explanations of all kinds can be communicated better through video than any other medium.
Holding events such as town hall meetings or external investor relations events virtually rather than physically means that you can serve any number of participants around the world, all of whom can enjoy the content with top image and sound quality. Moreover, meetings or webcasts held in a virtual conference room are more efficient than simple audio meetings.
User-generated content broadens the scope for communicating with customers and employees. Video is particularly important in the social intranet and raises staff retention to a new level.
Swisscom’s experts have over ten years of project experience with video platforms and work together with the world’s leading partners. The US company Kaltura, one of the world’s largest video management providers, is on board. The German company Movingimage has proven its worth as a valuable partner for Swisscom for many years. JWPlayer, which developed the first open-source video player in 2008, also offers its extensive experience. Together with these three specialised partners, Swisscom can cover all use cases and meet all customer requirements.
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