Generative AI: background and implications for businesses 

Generative Artificial Intelligence (AI) is a groundbreaking technology that has managed to firmly embed itself in many peoples’ day-to-day lives within an astonishingly short time. News and breakthroughs surrounding this technology are being announced at an incredible speed. Against this backdrop, businesses are now faced with the question of how to utilise this technology to make their business models a success, efficient and future-proof.  

However, what is generative AI and how will it affect businesses in future? How and where is it currently being used? What are its advantages and what are the risks companies need to be aware of? Our whitepaper provides answers to all of these and many other questions. 

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