Former Easy Pay and NATEL® Pay together become Swisscom Pay. With Swisscom Pay, all Swisscom mobile customers have the option to pay for their purchases easily and securely with their Swisscom bill. For more information see here.
The simple solution for paying by SMS/MMS.
As the result of a new Federal Court ruling, third-party invoicing through the Swisscom bill is subject to the Swiss Anti-Money Laundering Act (AMLA). This includes value-added services such as 090x numbers and SMS/MMS business numbers as well as Swisscom Pay. Swisscom has therefore been forced to block the use of value-added services on all business mobile connections.