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Feldschlösschen Drinks AG

Manfred Weiss

Service Director

Feldschlösschen Drinks AG


We know which offers are interesting to which customers.

Facts & Figures

April 2019


Company Facts:

Company name: Feldschlösschen Drinks AG

Industry: Beverage trade

Employees: 650


Project Facts:

  • Implementation: 3 months
  • Overview of consumers
  • Real-time analyses



Fast reactions thanks to real-time analyses

Feldschlösschen is the leading brewer and largest beverage retailer in Switzerland. Its target groups are restaurants and cafés, drink distributors and retailers. In addition, the company supplies consumers directly via the web shop. With Marketing Analytics from Swisscom, Feldschlösschen is perfecting its activities.

Challenge

Marketing at Feldschlösschen is challenging: It is intended to increase the sales of numerous brands to heterogeneous target groups. Previously, data on customer behaviour - which came from around 18 different sources - was evaluated using isolated solutions. It was not possible to obtain an overall view, as the effort required to merge the data manually was considerable.

Solution

With Data Insights, Feldschlösschen now receives real-time analyses of its marketing activities and customer behaviour. The GDPR-compliant Big Data system combines the data from various sources, such as CRM, web shop and newsletter tools, and delivers clear statements. Thanks to the new transparency, customers can be addressed more specifically than ever before.



These products are used by Feldschlösschen


   

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