Newsletter Partner Login Network status Contact
Newsletter Partner Login Network status Contact

Feldschlösschen Drinks AG

Manfred Weiss

Service Director

Feldschlösschen Drinks AG

We know which offers are interesting to which customers.

Facts & Figures

April 2019

Company Facts:

Company name: Feldschlösschen Drinks AG

Industry: Beverage trade

Employees: 650

Project Facts:

  • Implementation: 3 months
  • Overview of consumers
  • Real-time analyses

Fast reactions thanks to real-time analyses

Feldschlösschen is the leading brewer and largest beverage retailer in Switzerland. Its target groups are restaurants and cafés, drink distributors and retailers. In addition, the company supplies consumers directly via the web shop. With Marketing Analytics from Swisscom, Feldschlösschen is perfecting its activities.


Marketing at Feldschlösschen is challenging: It is intended to increase the sales of numerous brands to heterogeneous target groups. Previously, data on customer behaviour - which came from around 18 different sources - was evaluated using isolated solutions. It was not possible to obtain an overall view, as the effort required to merge the data manually was considerable.


With Data Insights, Feldschlösschen now receives real-time analyses of its marketing activities and customer behaviour. The GDPR-compliant Big Data system combines the data from various sources, such as CRM, web shop and newsletter tools, and delivers clear statements. Thanks to the new transparency, customers can be addressed more specifically than ever before.

These products are used by Feldschlösschen


Data Insights Service

Optimise your products and services, as well as your business and decision-making processes, with Data Insights Service.

Go to product

More about the Topic


Predictive Maintenance – become a Smart Enterprise in five steps


Trends 2019: Data Driven Business, the stepping stone for success

A behind the scenes look at digital visions and the presentation of specific data-centred business solutions for Swiss companies. Insights from experts at PAC and Swisscom.