Urs Lehner, where do Swiss businesses currently stand in respect of digital transformation?
Swiss companies are more digital than ever – with the coronavirus pandemic having greatly accelerated this shift, of course. In discussions with our customers, it’s no longer about why they should pursue digitalisation projects, but how. But ICT solutions alone are not sufficient to enable swift digitalisation. People are an equally important factor. Companies therefore have to take steps to address the skill gap, both in terms of competent use of digital devices and understanding current user behaviour. Employers must specifically support the development of the necessary skills. In addition, there is an urgent need for the promotion of STEM subjects in the Swiss education system and additional efforts to increase the number of trained engineering professionals. After all, digital transformation cannot happen without skilled workers.
We have been seeing further progress in digital transformation in 2022 as well. In your view, which aspects are especially interesting and noteworthy at this time?
Talent recruitment, promotion and retention will be one of the biggest challenges for IT companies, including Swisscom, in the years ahead. What ICT can contribute here is tools and technologies that improve the working environment for employees. In other words, the employee experience. Productivity tools, devices and applications are key to this.
Sustainability is also a pressing task and core responsibility for us all. I believe we have an obligation to use the opportunities provided by digitalisation to make our own contribution in this area. This applies to Swisscom itself, but we also want to support our customers in their efforts. Data is fundamental to this, as it helps us to recognise energy consumption patterns, identify potential for savings and implement sustainable solutions. Digitalisation and data-driven business are key stepping stones on the path to climate neutrality..