Touch point analytics for better CX 

Digital customer experience solutions for unique customer experiences

Customers today are more informed than ever and communicate through their preferred channels. They are always-on and expect intuitive shopping experiences from companies. At the same time, they want entertaining content and easy access to products and services. The only way to succeed in markets with high competition and price pressures is to follow these trends and offer a seamless digital customer experience.

Touchpoint analysis and marketing automation service

Customer contact is becoming increasingly demanding, fast-paced and complex, making customer centricity one of the success factors of digitisation. Leverage the best technology to create unique customer experiences, whatever your customers’ preferred communication channel. If all relevant data is available to the people involved at all touchpoints, you can ensure smooth interactions and thus strengthen customer loyalty and acquisition.

With the right tools and methods, not only can your business master these challenges, you can convert them into genuine core competencies. With a seamlessly integrated customer experience solution, you can create positive, memorable customer experiences, strengthen customer loyalty and generate additional sales.

We will be happy to advise you on touchpoint analysis and networking your systems so that you can provide all the information to all involved parties at every point in the customer experience chain and automate processes wherever possible.

Why Swisscom is your partner for an outstanding customer experience

Comprehensive range of products from a single source

Switzerland’s broadest range of digital customer experience solutions from web and app development through to e-commerce and audience analytics.

Holistic consulting expertise

The unique integration of consulting, implementation and operation under one roof reduces complexity and stands for foresight. 

Implementation expertise from the market leader

The market-proven expertise of our experienced CX experts ensures reliable and efficient project implementation.

Discover our customer experience solutions

Customer Experience (CX)

SAP Customer Experience

If you are using an SAP ERP system, the comprehensive SAP CX modules are available to you.

Customer contact solutions

Contact Center

Find out more about our tailored customer contact solutions.

Additional customer experience solutions

Robotic Process Automation

Business process automation

Automate repetitive tasks to increase productivity and reduce costs.

Digital signage (POS), mobile and web


Create compelling digital customer experiences and help people connect with your brand.

Digital Business and web platforms

Open Web Technology

Modernise your business model and reach your customers with attractive mobile apps and portal solutions.

Data & AI

Data management and analysis

Take control of your data and make data-driven decisions.


Digital Contracts

Digitise processes such as contract signing for your customers and increase your efficiency.

One third of companies surveyed would like to switch to a central CRM or CX business application.

Source: CxO 2021/2022 Investment Priorities

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Our experts will be happy to answer your questions. Contact us.