The threads of sustainability marketing come together in my company. Under the motto ‘Not someday, but now’, we demonstrate which environmental goals Swisscom has already achieved and not just things they are aiming to do sometime in the future. Whether for telephony, Internet or TV, all of our subscriptions are climate neutral. I was already interested in sustainability from a business perspective while at university. The topic means a lot to me personally. I live in Aarau and organise a second-hand fashion market there, which enables me to combine my love of beautiful clothes and shopping, with sustainability. I think it’s important that we take a stand and make a difference through our many everyday choices.
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